Cristina de Vaux - Photo
Branding & Identity
Project OverviewThe branding exercise for Cristina de Vaux, a wedding and couples photographer, aims to encapsulate her unique approach to photography through a cohesive visual identity. Inspired by Dulce María Loynaz's poem "Si me quieres, quiéreme entera," the brand reflects themes of empowerment, individuality, and contemporary love.
Conceptual Foundation
The poem serves as the emotional backbone of the brand, emphasizing the importance of embracing the entirety of one's identity within relationships. This aligns perfectly with Cristina’s vision to showcase authentic connections, empowering both women and individuals within marriages. The choice of this literary reference positions Cristina as a photographer who captures not just moments, but the essence of love in its fullest expression.
The Poem
Si me quieres, quiéreme entera
Si me quieres, quiéreme entera,
no por zonas de luz o sombra…
si me quieres, quiéreme negra
y blanca. Y gris, y verde, y rubia,
y morena...
Quiéreme día,
quiéreme noche…
¡Y madrugada en la ventana abierta!
Si me quieres, no me recortes:
¡quiéreme toda… o no me quieras!
If you love me, love me whole
If you love me, love me whole,
not by zones of light or shadow...
If you love me, love me black
and white. And gray, and green, and blond,
and mixed…
Love me day,
Love me night.
and in the morning with the open window!
If you love me, don’t break me in pieces:
love me all… Or don't love me!
The brand
Main logotype
Graphic Motif - The Circle
The circle symbolizes the engagement ring, representing unity and commitment. It forms the foundational geometry of the brand, reinforcing the idea of connection while allowing for individuality.
The use of the circle also introduces a sense of wholeness and continuity, reflecting the intertwined journeys of couples.
Symbol Bold-Regular-Light
Symbol Extended
Fragmented Narrative
The branding incorporates a fragmented dialogue approach, mirroring the distinct voices within a couple. This visual strategy emphasizes that each partner retains their individuality while contributing to the relationship.
This duality is represented in the graphics and messaging, highlighting both sides of the partnership.
Graphic Resources
Typography: The choice of modern, clean typefaces ensures readability while conveying a contemporary feel. The typographic hierarchy enhances key messages of empowerment and love.
Color Palette: A soft yet bold color scheme evokes warmth and intimacy, suitable for the romantic context of wedding photography.
Patterns: Custom patterns inspired by the themes and unity provide a unique texture to the brand, adding depth to printed materials and digital platforms.
Marketing Materials
Stationery Design
Elegant and minimalistic business cards and letterheads enhance the brand’s professional image, serving as tangible representations of Cristina's style.
Gift Frames for Couple
Specially designed frames featuring event photos serve as memorable keepsakes for couples, further solidifying Cristina's personal touch and thoughtful approach.
Specially designed frames featuring event photos serve as memorable keepsakes for couples, further solidifying Cristina's personal touch and thoughtful approach.
Multimedia Integration
A promotional video captures the essence of Cristina's work, showcasing her candid style and the emotions of the couples she photographs. This multimedia element amplifies her brand message, inviting potential clients to experience her artistry.
Conclusion
The branding project for Cristina de Vaux successfully intertwines poetry, visual identity, and marketing strategy to create a unique narrative around her photography. By focusing on empowerment and individuality, this brand not only distinguishes Cristina in a competitive market but also resonates deeply with her target audience. The holistic approach ensures that every element, from graphic design to client interaction, reflects her core values and artistic vision.
U︎it