El Bierzo Enoturism
Branding & Identity
Context
Wine tourism in El Bierzo is a competition entry submitted to the Association of Wine Tourism in El Bierzo.
The Project
The briefing asked for the brand to evoke heritage, wine and rural tourism, as well as to keep the function and application iin multiple online and offline communication tools. Furthermore, it was necessary to link the terms Bierzo and Enoturismo in an integrated and harmonious way in the final logo.
My role
Conceptualization, storytelling, branding, prototyping, navigation flow chart, UX, interaction, visual design, UI, design system, design team management and control of creative meetings.
