Studio Nowake
Branding & Identity
Client
Nowake is a 3D animation studio based in Madrid. They briefed to create a simple, clean, and very sophisticated brand with a minimalist identity.
Concept
Nowake is a japanese ancient word that means “strong wind”. I developed the concept from that meaning and I designed the brand based on typography and icons to create a communication strategy for the brand.
My role
Concept, research, art direction, copy, creativity and design.
Poem
I hear a sound,
it is the wind
chasing its soul.
Brand meaning
Nowake is the strong wind,
the invisible guide,
the inspiration.
It comes and goes,
as the wind,
to show us the path
to find ourself.
Nowake is the place
where character are created,
we design their souls
because every story needs
an unique character
with an special personality.
I hear a sound,
it is the wind
chasing its soul.
Brand meaning
Nowake is the strong wind,
the invisible guide,
the inspiration.
It comes and goes,
as the wind,
to show us the path
to find ourself.
Nowake is the place
where character are created,
we design their souls
because every story needs
an unique character
with an special personality.
Icons
Every story needs an unique character with a special personality,that is what we do in Nowake, we inspirate them,we create characters, we design their souls.
I develop the brand based on the idea of the six prototypes of characters in each story (the hero, the allied, the warrior, the pupil, the wise and the villain) and I created an iconography system to develop the storytelling of the brand in the future.
Thanks to this idea the brand will be able to create different creative campaigns to create powerful and meaningful messages.
Every story needs an unique character with a special personality,that is what we do in Nowake, we inspirate them,we create characters, we design their souls.
I develop the brand based on the idea of the six prototypes of characters in each story (the hero, the allied, the warrior, the pupil, the wise and the villain) and I created an iconography system to develop the storytelling of the brand in the future.
Thanks to this idea the brand will be able to create different creative campaigns to create powerful and meaningful messages.
