https://pablobasagoitidesign.cargo.site Pablo Basagoiti Wed, 16 Oct 2024 08:12:08 +0000 https://pablobasagoitidesign.cargo.site en https://pablobasagoitidesign.cargo.site/Home-1 Thu, 19 May 2022 15:22:55 +0000 Pablo Basagoiti https://pablobasagoitidesign.cargo.site/Home-1 https://pablobasagoitidesign.cargo.site/Museos Wed, 09 Oct 2024 10:00:41 +0000 Pablo Basagoiti https://pablobasagoitidesign.cargo.site/Museos Artistic Heritage in the Digital EraEditorial Design ClientThe project was the creation of an editorial paper analyzing the state of digitalization in museums around the world. Commissioned by Migration, a consultancy specializing in digitalization and digital transformation, the paper aimed to showcase their expertise in driving innovation and digital solutions in various industries, particularly cultural institutions. My role in the project: Art Direction, Design, Layout, Editing, Conceptualization.&nbsp; I was responsible for defining the visual identity of the paper, ensuring it resonated with both the subject of museum digitalization and Migration's brand. I managed the full design process, from concept development to final layout and art direction, creating a cohesive and engaging publication. <img width="2446" height="1202" width_o="2446" height_o="1202" data-src="https://freight.cargo.site/t/original/i/7d9e5f375f4161807594f169d3a30a4c9fc5852ce68596aecb212eb6bd8990b3/Cover.png" data-mid="219452243" border="0" src="https://freight.cargo.site/w/1000/i/7d9e5f375f4161807594f169d3a30a4c9fc5852ce68596aecb212eb6bd8990b3/Cover.png" /> Art directionFor this editorial project, I aimed to give it a unique visual identity that would resonate both with the company’s brand image and the specific thematic universe of museums. By doing so, I ensured that the project would stand out within the company's ecosystem while staying closely aligned with the subject matter it explores. I carefully selected typography, colors, and directed the overall art to create a cohesive visual language that both honors the traditional elements of the museums and elevates the overall design. The choice of fonts and colors was key to achieving a balance between the company’s identity and the specific visual requirements of the museum theme. <img width="1625" height="1202" width_o="1625" height_o="1202" data-src="https://freight.cargo.site/t/original/i/c515f41b5c60e26f5845848ff91bc99e1c81f14e82fbb902c5a8104ccde182f9/Cover1.png" data-mid="219452823" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/c515f41b5c60e26f5845848ff91bc99e1c81f14e82fbb902c5a8104ccde182f9/Cover1.png" /> <img width="1625" height="1202" width_o="1625" height_o="1202" data-src="https://freight.cargo.site/t/original/i/9535aa93e6ea00ae3fa1db1dfe91f0ed2f980d36443f245b168463e2b41f0889/Cover2.png" data-mid="219452826" border="0" src="https://freight.cargo.site/w/1000/i/9535aa93e6ea00ae3fa1db1dfe91f0ed2f980d36443f245b168463e2b41f0889/Cover2.png" /> <img width="1625" height="1202" width_o="1625" height_o="1202" data-src="https://freight.cargo.site/t/original/i/6349fb44d2e406d6879ff077cd6d91f81f6a60759cce38afcbe551b36a92cb80/Cover3.png" data-mid="219452827" border="0" src="https://freight.cargo.site/w/1000/i/6349fb44d2e406d6879ff077cd6d91f81f6a60759cce38afcbe551b36a92cb80/Cover3.png" /> <img width="1625" height="1202" width_o="1625" height_o="1202" data-src="https://freight.cargo.site/t/original/i/9da0e6073359a0bc1ba277ba82e32ddae3306332b34c99424a6430715f7a7959/Cover4.png" data-mid="219452829" border="0" src="https://freight.cargo.site/w/1000/i/9da0e6073359a0bc1ba277ba82e32ddae3306332b34c99424a6430715f7a7959/Cover4.png" /> I designed the map to simulate an interactive experience while adhering to the editorial style of this project. I chose an ancient museum map as the foundation, incorporating design elements that evoke interactivity to create an engaging visual that invites users to explore. This approach aligns with the overall art direction and enhances the project's storytelling by blending historical references with modern design aesthetics. Throughout the project, I worked with real museum images, editing them to better align with the overall concept of the paper, creating a visual bridge between the historical and modern aspects of museum culture. This project not only stood out within the company’s ecosystem but also served as a powerful tool to highlight their strategic vision and commitment to driving digital innovation across various sectors. <img width="1393" height="998" width_o="1393" height_o="998" data-src="https://freight.cargo.site/t/original/i/f11502bf8affe5193dcb4c3e392f394b67618a8204b0826091787118af18172b/05_waifu2x_photo_noise1_scale.png" data-mid="219448340" border="0" src="https://freight.cargo.site/w/1000/i/f11502bf8affe5193dcb4c3e392f394b67618a8204b0826091787118af18172b/05_waifu2x_photo_noise1_scale.png" /> ConclusionThe final result was an editorial piece that successfully bridged the world of museums with the innovative and digital focus of Migration. Through thoughtful design choices, including typography, colors, and the integration of both historical and modern elements, the paper effectively conveyed the state of digitalization in museums while reinforcing the consultancy’s expertise in digital transformation. This project not only stood out within the company’s ecosystem but also served as a powerful tool to highlight their strategic vision and commitment to driving digital innovation across various sectors. U︎it https://pablobasagoitidesign.cargo.site/MOM Mon, 15 Nov 2021 17:29:38 +0000 Pablo Basagoiti https://pablobasagoitidesign.cargo.site/MOM Migration Organizational Model&nbsp;Identity &amp; Editorial Design &nbsp;ClientMigration is a consultancy specializing in digitalization and digital transformation. The project involved a complete overhaul of their corporate identity and the creation of printed brochures that clearly communicate their MOM methodology. This methodology reflects Migration's values of innovation, advanced technology, and a focus on providing digital solutions for businesses. My role in the project:Brand Design, Brand Strategy, Editorial Design, Illustrator, Visual Design. - As part of Migration’s branding initiative, a series of printed brochures were developed to clearly explain the company’s methodology. These materials were designed to ensure a seamless integration with the newly redesigned brand identity, serving as a tangible extension of the company's innovative ethos.&nbsp; Explore the branding and web project <img width="2000" height="1332" width_o="2000" height_o="1332" data-src="https://freight.cargo.site/t/original/i/690e467f245bcf010685305399ff3813f306dc6ad3a85189961d773d20424ab5/main.png" data-mid="219537958" border="0" src="https://freight.cargo.site/w/1000/i/690e467f245bcf010685305399ff3813f306dc6ad3a85189961d773d20424ab5/main.png" /> Design ConceptThe brochure design was driven by the need to communicate the Migration methodology in a clear, visually engaging way. An abstract geometric visual universe was developed to reflect the precision and innovation inherent to the methodology, offering a modern and minimalist aesthetic. This design approach allowed the content to stand out while maintaining a sense of sophistication and clarity. <img width="956" height="801" width_o="956" height_o="801" data-src="https://freight.cargo.site/t/original/i/6ffac347f02866f175c4672b86fcf9e81087eb1ada3e41062e3929a04b24fff5/MOckup-6.png" data-mid="219538889" border="0" data-scale="78" src="https://freight.cargo.site/w/956/i/6ffac347f02866f175c4672b86fcf9e81087eb1ada3e41062e3929a04b24fff5/MOckup-6.png" /> Typography and Color PaletteThe brochures employed the same typography as the new visual identity, balancing digital modernity with humanistic warmth. Two fonts were selected: one that conveyed a clean, technical look and another that introduced a more personal touch. This combination ensured clarity and reinforced Migration's message of blending technology with human insight. The color palette, dominated by vibrant electric blue on dark backgrounds, aligned with Migration’s representation of innovation and technological prowess. The high contrast between colors and the minimalist design approach made the brochures highly readable while still visually dynamic. <img width="354" height="563" width_o="354" height_o="563" data-src="https://freight.cargo.site/t/original/i/e0f5732885d1f5dde36e649ad0f343ced9ec77db9867f1647120c17273673e3a/geo2.png" data-mid="219539227" border="0" data-scale="73" src="https://freight.cargo.site/w/354/i/e0f5732885d1f5dde36e649ad0f343ced9ec77db9867f1647120c17273673e3a/geo2.png" /> This geometric language not only enhanced the visual system but also allowed for an intuitive structure that communicated complex information in a simplified and coherent manner. <img width="2000" height="1332" width_o="2000" height_o="1332" data-src="https://freight.cargo.site/t/original/i/bd2f456f25a082b0b862ff3d2c31006e778403b19a73a10851db39f331b903f0/brochure-1.png" data-mid="219524117" border="0" src="https://freight.cargo.site/w/1000/i/bd2f456f25a082b0b862ff3d2c31006e778403b19a73a10851db39f331b903f0/brochure-1.png" /> <img width="2000" height="1332" width_o="2000" height_o="1332" data-src="https://freight.cargo.site/t/original/i/dd90964793d7787553ba734d1de63f2d3cea9b66e685c93a761916cc753fd3d9/inner3.png" data-mid="219536606" border="0" src="https://freight.cargo.site/w/1000/i/dd90964793d7787553ba734d1de63f2d3cea9b66e685c93a761916cc753fd3d9/inner3.png" /> <img width="2000" height="1332" width_o="2000" height_o="1332" data-src="https://freight.cargo.site/t/original/i/1551f269f506d83d71c8b3fef421c416b9ece6aea57412f1d0950c58c9f87c56/inner4.png" data-mid="219536768" border="0" src="https://freight.cargo.site/w/1000/i/1551f269f506d83d71c8b3fef421c416b9ece6aea57412f1d0950c58c9f87c56/inner4.png" /> <img width="1920" height="2691" width_o="1920" height_o="2691" data-src="https://freight.cargo.site/t/original/i/41cb27e9bc2537320e01578fe49823527bb867aad2b1d6af1b1c2a86612644ce/flat-01.png" data-mid="219522214" border="0" src="https://freight.cargo.site/w/1000/i/41cb27e9bc2537320e01578fe49823527bb867aad2b1d6af1b1c2a86612644ce/flat-01.png" /> <img width="1920" height="2691" width_o="1920" height_o="2691" data-src="https://freight.cargo.site/t/original/i/0e910c2871ee1b09be90137f67499ca85eddf221e3cea8ff8941ef47a8468a20/flat-02.png" data-mid="219522216" border="0" src="https://freight.cargo.site/w/1000/i/0e910c2871ee1b09be90137f67499ca85eddf221e3cea8ff8941ef47a8468a20/flat-02.png" /> <img width="1920" height="2691" width_o="1920" height_o="2691" data-src="https://freight.cargo.site/t/original/i/b7827f7cebfbd284e9f277c40c4b6ba270e5b4d035fdbaf70dc24823137fc7bd/flat-03.png" data-mid="219522412" border="0" src="https://freight.cargo.site/w/1000/i/b7827f7cebfbd284e9f277c40c4b6ba270e5b4d035fdbaf70dc24823137fc7bd/flat-03.png" /> <img width="1920" height="2691" width_o="1920" height_o="2691" data-src="https://freight.cargo.site/t/original/i/6e313daad051234ef74b6bd378ebf355a6c455cda8bd75e48d51226d8d866ff6/flat-04.png" data-mid="219522685" border="0" src="https://freight.cargo.site/w/1000/i/6e313daad051234ef74b6bd378ebf355a6c455cda8bd75e48d51226d8d866ff6/flat-04.png" /> <img width="1920" height="2691" width_o="1920" height_o="2691" data-src="https://freight.cargo.site/t/original/i/41bf5b461e8f09612982d137aa888ce752c9267487199f4f703cc57888bb6511/flat-05.png" data-mid="219522686" border="0" src="https://freight.cargo.site/w/1000/i/41bf5b461e8f09612982d137aa888ce752c9267487199f4f703cc57888bb6511/flat-05.png" /> <img width="1920" height="2691" width_o="1920" height_o="2691" data-src="https://freight.cargo.site/t/original/i/37c833b98be4256849f5a988981f7dab38fce9e550d8c0d2d58c3aef95028fc0/flat-06.png" data-mid="219522687" border="0" src="https://freight.cargo.site/w/1000/i/37c833b98be4256849f5a988981f7dab38fce9e550d8c0d2d58c3aef95028fc0/flat-06.png" /> <img width="1920" height="2691" width_o="1920" height_o="2691" data-src="https://freight.cargo.site/t/original/i/1e6a22f4504258f91f355dc6e762b9e0c86616f0f0cb587e0e252713f5bcb301/flat-07.png" data-mid="219522688" border="0" src="https://freight.cargo.site/w/1000/i/1e6a22f4504258f91f355dc6e762b9e0c86616f0f0cb587e0e252713f5bcb301/flat-07.png" /> Use of Geometry and 3D Imagery In keeping with the brand’s geometric foundation, the brochures featured three-dimensional representations of the key shapes, adding depth to the design and emphasizing Migration's commitment to precision. These figures provided a sense of movement and transformation, echoing the company's promise of guiding clients through complex technological processes with clarity and expertise. <img width="442" height="577" width_o="442" height_o="577" data-src="https://freight.cargo.site/t/original/i/13b65ca9892af738ddb146dbf698549d6c5cda7344eb3ccefe4078f12a83c37e/geo.png" data-mid="219539226" border="0" data-scale="71" src="https://freight.cargo.site/w/442/i/13b65ca9892af738ddb146dbf698549d6c5cda7344eb3ccefe4078f12a83c37e/geo.png" />Final Impact The brochures not only effectively communicated Migration's methodology but also reinforced the company’s refined, tech-forward brand identity. By utilizing a cohesive visual system, the materials elevated the client experience, making complex information accessible while maintaining a strong connection to Migration's corporate narrative and core values. <img width="956" height="801" width_o="956" height_o="801" data-src="https://freight.cargo.site/t/original/i/f305efb9d0eadeae603fafd5fb67a55fe736343f3a02c19f5051cb9ad0fc89db/Mockup-cover-1.png" data-mid="219538913" border="0" data-scale="77" src="https://freight.cargo.site/w/956/i/f305efb9d0eadeae603fafd5fb67a55fe736343f3a02c19f5051cb9ad0fc89db/Mockup-cover-1.png" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/5e61aaf4b453199ced43bc951bfd32add60bf9241ef40bf787501c563cf23603/cover1.png" data-mid="219519274" border="0" src="https://freight.cargo.site/w/1000/i/5e61aaf4b453199ced43bc951bfd32add60bf9241ef40bf787501c563cf23603/cover1.png" /> <img width="1920" height="2691" width_o="1920" height_o="2691" data-src="https://freight.cargo.site/t/original/i/483df1b74684da74a9471b960ca7a3b6357fa3848a1a4fe80f617e5fa302129c/flat-01-01-min.png" data-mid="219538530" border="0" src="https://freight.cargo.site/w/1000/i/483df1b74684da74a9471b960ca7a3b6357fa3848a1a4fe80f617e5fa302129c/flat-01-01-min.png" /> <img width="1920" height="2691" width_o="1920" height_o="2691" data-src="https://freight.cargo.site/t/original/i/69d88ffa01b8873e2b708dd119c920f82b60b897cdde5f580ac0ae2bdce48d0e/flat-01-02-min.png" data-mid="219538613" border="0" src="https://freight.cargo.site/w/1000/i/69d88ffa01b8873e2b708dd119c920f82b60b897cdde5f580ac0ae2bdce48d0e/flat-01-02-min.png" /> <img width="1920" height="2691" width_o="1920" height_o="2691" data-src="https://freight.cargo.site/t/original/i/e7c5be9f658ec0994ae78a5acb65cfe64c08bbfb983e4b9e44f2225627375c8f/flat-01-03-min.png" data-mid="219538614" border="0" src="https://freight.cargo.site/w/1000/i/e7c5be9f658ec0994ae78a5acb65cfe64c08bbfb983e4b9e44f2225627375c8f/flat-01-03-min.png" /> <img width="1920" height="2691" width_o="1920" height_o="2691" data-src="https://freight.cargo.site/t/original/i/e09d02f8b19f3b16877cd5d335313767cda8d3fd20be92432b839e39157c425d/flat-01-04-min.png" data-mid="219538615" border="0" src="https://freight.cargo.site/w/1000/i/e09d02f8b19f3b16877cd5d335313767cda8d3fd20be92432b839e39157c425d/flat-01-04-min.png" /> <img width="1920" height="2691" width_o="1920" height_o="2691" data-src="https://freight.cargo.site/t/original/i/23430e1e85fd2b6b3c7fb47008ac3b07bd4ddf6776af20e45ba8bed999f32225/flat-01-05-min.png" data-mid="219538616" border="0" src="https://freight.cargo.site/w/1000/i/23430e1e85fd2b6b3c7fb47008ac3b07bd4ddf6776af20e45ba8bed999f32225/flat-01-05-min.png" /> <img width="1920" height="2691" width_o="1920" height_o="2691" data-src="https://freight.cargo.site/t/original/i/f5f5c1c7de52fdc8b0065b733da2d39e1f7aeebe8858ccd9aabdc972d91bc929/flat-01-06-min.png" data-mid="219538617" border="0" src="https://freight.cargo.site/w/1000/i/f5f5c1c7de52fdc8b0065b733da2d39e1f7aeebe8858ccd9aabdc972d91bc929/flat-01-06-min.png" /> <img width="1920" height="2691" width_o="1920" height_o="2691" data-src="https://freight.cargo.site/t/original/i/4eb8ee2d28280bf870d4d0a552501ae2e6a71cb32e17e948de4ac5c69ae50262/flat-01-07-min.png" data-mid="219538618" border="0" src="https://freight.cargo.site/w/1000/i/4eb8ee2d28280bf870d4d0a552501ae2e6a71cb32e17e948de4ac5c69ae50262/flat-01-07-min.png" /> <img width="1920" height="2691" width_o="1920" height_o="2691" data-src="https://freight.cargo.site/t/original/i/d44a19e650fd2a99393f8a8ef9bd254f90e7456182e3a2bdd07054f21ff34ded/flat-01-08-min.png" data-mid="219538619" border="0" src="https://freight.cargo.site/w/1000/i/d44a19e650fd2a99393f8a8ef9bd254f90e7456182e3a2bdd07054f21ff34ded/flat-01-08-min.png" /> <img width="1920" height="2691" width_o="1920" height_o="2691" data-src="https://freight.cargo.site/t/original/i/089022bdd12b7930396b0b6e71705567dc013f9c5002da8dade2013fa8ce2712/flat-01-09-min.png" data-mid="219538620" border="0" src="https://freight.cargo.site/w/1000/i/089022bdd12b7930396b0b6e71705567dc013f9c5002da8dade2013fa8ce2712/flat-01-09-min.png" /> <img width="1920" height="2691" width_o="1920" height_o="2691" data-src="https://freight.cargo.site/t/original/i/bb355d45d1dc17c8036f48ba38972173f307bf0ae753f314cdcde46754230825/flat-01-10-min.png" data-mid="219538621" border="0" src="https://freight.cargo.site/w/1000/i/bb355d45d1dc17c8036f48ba38972173f307bf0ae753f314cdcde46754230825/flat-01-10-min.png" /> <img width="1920" height="2691" width_o="1920" height_o="2691" data-src="https://freight.cargo.site/t/original/i/c9157ad7aa2bc9ba099c4a40ad062289de482ceae4bf1a2bb3154b12ac377a3d/flat-07-min.png" data-mid="219538773" border="0" src="https://freight.cargo.site/w/1000/i/c9157ad7aa2bc9ba099c4a40ad062289de482ceae4bf1a2bb3154b12ac377a3d/flat-07-min.png" /> U︎it https://pablobasagoitidesign.cargo.site/Cristina-de-Vaux Fri, 11 Oct 2024 10:49:39 +0000 Pablo Basagoiti https://pablobasagoitidesign.cargo.site/Cristina-de-Vaux Cristina de Vaux - Photo&nbsp;Branding &amp; Identity Project OverviewThe branding exercise for Cristina de Vaux, a wedding and couples photographer, aims to encapsulate her unique approach to photography through a cohesive visual identity. Inspired by Dulce María Loynaz's poem "Si me quieres, quiéreme entera," the brand reflects themes of empowerment, individuality, and contemporary love. Conceptual Foundation The poem serves as the emotional backbone of the brand, emphasizing the importance of embracing the entirety of one's identity within relationships. This aligns perfectly with Cristina’s vision to showcase authentic connections, empowering both women and individuals within marriages. The choice of this literary reference positions Cristina as a photographer who captures not just moments, but the essence of love in its fullest expression. <img width="2200" height="1467" width_o="2200" height_o="1467" data-src="https://freight.cargo.site/t/original/i/194e3ef2052a3356f439fe692e0c9ccb0ea718462bde9457ec63c0843e7371a9/Forma-Free-Branding-Mockup-2.png" data-mid="219589270" border="0" src="https://freight.cargo.site/w/1000/i/194e3ef2052a3356f439fe692e0c9ccb0ea718462bde9457ec63c0843e7371a9/Forma-Free-Branding-Mockup-2.png" /> The PoemSi me quieres, quiéreme entera Si me quieres, quiéreme entera,no por zonas de luz o sombra…si me quieres, quiéreme negray blanca. Y gris, y verde, y rubia, y morena...Quiéreme día, quiéreme noche…¡Y madrugada en la ventana abierta! Si me quieres, no me recortes:¡quiéreme toda… o no me quieras! If you love me, love me whole If you love me, love me whole, not by zones of light or shadow... If you love me, love me black and white. And gray, and green, and blond,and mixed… Love me day, Love me night. and in the morning with the open window! If you love me, don’t break me in pieces: love me all… Or don't love me! The brand <img width="331" height="85" width_o="331" height_o="85" data-src="https://freight.cargo.site/t/original/i/75ac4aae8364d55117b46f2c22647f62b8d00cf3b22b66020dc8f63a3c30bd13/LOGO-V1.1-BLACK.png" data-mid="219713199" border="0" data-scale="51" src="https://freight.cargo.site/w/331/i/75ac4aae8364d55117b46f2c22647f62b8d00cf3b22b66020dc8f63a3c30bd13/LOGO-V1.1-BLACK.png" /> <img width="331" height="85" width_o="331" height_o="85" data-src="https://freight.cargo.site/t/original/i/9edfe2dff9ec1f7dab920be2aff7043ce5c211964bde7e032d4110ed0fabea02/LOGO-V1.0-BLACK.png" data-mid="219715246" border="0" data-scale="51" src="https://freight.cargo.site/w/331/i/9edfe2dff9ec1f7dab920be2aff7043ce5c211964bde7e032d4110ed0fabea02/LOGO-V1.0-BLACK.png" /> <img width="331" height="86" width_o="331" height_o="86" data-src="https://freight.cargo.site/t/original/i/1b50a1fae68fe148d92d89361230cdc158153cd31c9a9eb45b52cf1c04610c22/LOGO-V1.2-BLACK.png" data-mid="219715250" border="0" data-scale="51" src="https://freight.cargo.site/w/331/i/1b50a1fae68fe148d92d89361230cdc158153cd31c9a9eb45b52cf1c04610c22/LOGO-V1.2-BLACK.png" /> <img width="331" height="85" width_o="331" height_o="85" data-src="https://freight.cargo.site/t/original/i/d7de2eeac6c0c84b2e5ccc162a7d5dfa06673ebb45429f25011d286a7a9b35db/LOGO-V1.1-COLOR.png" data-mid="219715253" border="0" data-scale="51" src="https://freight.cargo.site/w/331/i/d7de2eeac6c0c84b2e5ccc162a7d5dfa06673ebb45429f25011d286a7a9b35db/LOGO-V1.1-COLOR.png" /> <img width="331" height="85" width_o="331" height_o="85" data-src="https://freight.cargo.site/t/original/i/ed8f44925cc4814936c0e95d87dd044f30a1f92766c359f23a504e37fa5ca960/LOGO-V1.2-COLOR.png" data-mid="219715260" border="0" data-scale="51" src="https://freight.cargo.site/w/331/i/ed8f44925cc4814936c0e95d87dd044f30a1f92766c359f23a504e37fa5ca960/LOGO-V1.2-COLOR.png" /> Main logotype Graphic Motif - The Circle&nbsp; The circle symbolizes the engagement ring, representing unity and commitment. It forms the foundational geometry of the brand, reinforcing the idea of connection while allowing for individuality. The use of the circle also introduces a sense of wholeness and continuity, reflecting the intertwined journeys of couples. <img width="613" height="346" width_o="613" height_o="346" data-src="https://freight.cargo.site/t/original/i/d15a7b6e999ddcb894903eae66e756de36c54701d0eb0768082edd692a0b94e3/CDV-anillos.gif" data-mid="219714495" border="0" data-scale="27" alt="Symbol Bold-Regular-Light" data-caption="Symbol Bold-Regular-Light" src="https://freight.cargo.site/w/613/i/d15a7b6e999ddcb894903eae66e756de36c54701d0eb0768082edd692a0b94e3/CDV-anillos.gif" /> Symbol Bold-Regular-Light<img width="698" height="346" width_o="698" height_o="346" data-src="https://freight.cargo.site/t/original/i/f6d1044f72f082e8fe35f6e3c83a4e2fa15a2669ef82186f52d72b384d0b0534/CDV-anillos_e.gif" data-mid="219714509" border="0" data-scale="32" src="https://freight.cargo.site/w/698/i/f6d1044f72f082e8fe35f6e3c83a4e2fa15a2669ef82186f52d72b384d0b0534/CDV-anillos_e.gif" /> Symbol Extended Fragmented Narrative The branding incorporates a fragmented dialogue approach, mirroring the distinct voices within a couple. This visual strategy emphasizes that each partner retains their individuality while contributing to the relationship. This duality is represented in the graphics and messaging, highlighting both sides of the partnership. <img width="289" height="286" width_o="289" height_o="286" data-src="https://freight.cargo.site/t/original/i/e1bf3ebb95e4f4a1194f6dac556d6b3215e95df70096c71a609ad976ebde3e02/Corona-duo-copia.png" data-mid="219713611" border="0" data-scale="41" src="https://freight.cargo.site/w/289/i/e1bf3ebb95e4f4a1194f6dac556d6b3215e95df70096c71a609ad976ebde3e02/Corona-duo-copia.png" />Graphic Resources Typography: The choice of modern, clean typefaces ensures readability while conveying a contemporary feel. The typographic hierarchy enhances key messages of empowerment and love. Color Palette: A soft yet bold color scheme evokes warmth and intimacy, suitable for the romantic context of wedding photography.Patterns: Custom patterns inspired by the themes and unity provide a unique texture to the brand, adding depth to printed materials and digital platforms. <img width="1000" height="750" width_o="1000" height_o="750" data-src="https://freight.cargo.site/t/original/i/435b8c0ee86e748d66cfdabc1766b6e975d957bb096156050b17fb59fd4fd924/00.jpg" data-mid="219589255" border="0" src="https://freight.cargo.site/w/1000/i/435b8c0ee86e748d66cfdabc1766b6e975d957bb096156050b17fb59fd4fd924/00.jpg" /> <img width="1000" height="750" width_o="1000" height_o="750" data-src="https://freight.cargo.site/t/original/i/79b49943158719b1208dc011fae1a88c2a8dcb71fce5cfecdaa508526e499a0d/01.jpg" data-mid="219589256" border="0" src="https://freight.cargo.site/w/1000/i/79b49943158719b1208dc011fae1a88c2a8dcb71fce5cfecdaa508526e499a0d/01.jpg" /> <img width="1000" height="750" width_o="1000" height_o="750" data-src="https://freight.cargo.site/t/original/i/66555b52ae2f09f550f0ff03ee7212a4c65f0966967a1b1c0023037b6c0bfe45/02.jpg" data-mid="219589257" border="0" src="https://freight.cargo.site/w/1000/i/66555b52ae2f09f550f0ff03ee7212a4c65f0966967a1b1c0023037b6c0bfe45/02.jpg" /> <img width="1000" height="750" width_o="1000" height_o="750" data-src="https://freight.cargo.site/t/original/i/fb85fdc12b8c08f5ba798a11d5269d2c65d2f28605cd61853e8aa8688f0bb657/03.jpg" data-mid="219589258" border="0" src="https://freight.cargo.site/w/1000/i/fb85fdc12b8c08f5ba798a11d5269d2c65d2f28605cd61853e8aa8688f0bb657/03.jpg" /> <img width="1000" height="750" width_o="1000" height_o="750" data-src="https://freight.cargo.site/t/original/i/7b5003912a3743babfc86443b41e98aa0e27c86f47b451bdb250a548fc208222/04.jpg" data-mid="219589259" border="0" src="https://freight.cargo.site/w/1000/i/7b5003912a3743babfc86443b41e98aa0e27c86f47b451bdb250a548fc208222/04.jpg" /> <img width="1000" height="750" width_o="1000" height_o="750" data-src="https://freight.cargo.site/t/original/i/09657308f636f7dd47036671baf9bdbcd3b41a51a2f4572f00f2465fcbd7f251/05.jpg" data-mid="219589260" border="0" src="https://freight.cargo.site/w/1000/i/09657308f636f7dd47036671baf9bdbcd3b41a51a2f4572f00f2465fcbd7f251/05.jpg" /> <img width="1000" height="750" width_o="1000" height_o="750" data-src="https://freight.cargo.site/t/original/i/5559d1e9d44dc126205a126c5be2ff6602024688f0d7ebc5c2c6ccfee2f6b097/07.jpg" data-mid="219589262" border="0" src="https://freight.cargo.site/w/1000/i/5559d1e9d44dc126205a126c5be2ff6602024688f0d7ebc5c2c6ccfee2f6b097/07.jpg" /> <img width="1000" height="750" width_o="1000" height_o="750" data-src="https://freight.cargo.site/t/original/i/de5105c98d5f88eda04e2da972271f8620443c6f9b7cdabf4b22ffbb22e279b2/08.jpg" data-mid="219589263" border="0" src="https://freight.cargo.site/w/1000/i/de5105c98d5f88eda04e2da972271f8620443c6f9b7cdabf4b22ffbb22e279b2/08.jpg" /> <img width="1000" height="750" width_o="1000" height_o="750" data-src="https://freight.cargo.site/t/original/i/18894da9cba9c508745461c1a67d9cace0bb1b65b7f6480ede9fd75739862411/09.jpg" data-mid="219589264" border="0" src="https://freight.cargo.site/w/1000/i/18894da9cba9c508745461c1a67d9cace0bb1b65b7f6480ede9fd75739862411/09.jpg" /> <img width="1000" height="750" width_o="1000" height_o="750" data-src="https://freight.cargo.site/t/original/i/09c727c23c1ebbc8a61d37f6c570512ee63f984c4f75935e0b5ae01a0699f9fa/10.jpg" data-mid="219589265" border="0" src="https://freight.cargo.site/w/1000/i/09c727c23c1ebbc8a61d37f6c570512ee63f984c4f75935e0b5ae01a0699f9fa/10.jpg" /> <img width="1000" height="750" width_o="1000" height_o="750" data-src="https://freight.cargo.site/t/original/i/df449d39040954dcf09f4d2bc46c319a16eb1a9ee2b0a5c1fb458d1d60e7304f/11.jpg" data-mid="219589266" border="0" src="https://freight.cargo.site/w/1000/i/df449d39040954dcf09f4d2bc46c319a16eb1a9ee2b0a5c1fb458d1d60e7304f/11.jpg" /> <img width="1000" height="750" width_o="1000" height_o="750" data-src="https://freight.cargo.site/t/original/i/cd0baeef007b58fc585ee4c2b71858196134ffaadee080801a38c0b9807bfc51/12.jpg" data-mid="219589267" border="0" src="https://freight.cargo.site/w/1000/i/cd0baeef007b58fc585ee4c2b71858196134ffaadee080801a38c0b9807bfc51/12.jpg" /> <img width="1000" height="750" width_o="1000" height_o="750" data-src="https://freight.cargo.site/t/original/i/e97efbe4c6feff67c6e7983e4ab80f4b97516549b3f8055f59846a32984db89b/13.jpg" data-mid="219589268" border="0" src="https://freight.cargo.site/w/1000/i/e97efbe4c6feff67c6e7983e4ab80f4b97516549b3f8055f59846a32984db89b/13.jpg" /> <img width="1000" height="750" width_o="1000" height_o="750" data-src="https://freight.cargo.site/t/original/i/5492dd50854fa7b47b72632946a390eeed02caa8fdcb4e211203a5c9d74c00dc/14.jpg" data-mid="219589269" border="0" src="https://freight.cargo.site/w/1000/i/5492dd50854fa7b47b72632946a390eeed02caa8fdcb4e211203a5c9d74c00dc/14.jpg" /> <img width="2200" height="1467" width_o="2200" height_o="1467" data-src="https://freight.cargo.site/t/original/i/194e3ef2052a3356f439fe692e0c9ccb0ea718462bde9457ec63c0843e7371a9/Forma-Free-Branding-Mockup-2.png" data-mid="219589270" border="0" src="https://freight.cargo.site/w/1000/i/194e3ef2052a3356f439fe692e0c9ccb0ea718462bde9457ec63c0843e7371a9/Forma-Free-Branding-Mockup-2.png" /> <img width="2200" height="1467" width_o="2200" height_o="1467" data-src="https://freight.cargo.site/t/original/i/62815f32a6f3a3149ed82107c7262ef6d2e0699039eba3e6000dc9b715e5541f/Forma-Free-Branding-Mockup.jpg" data-mid="219589271" border="0" src="https://freight.cargo.site/w/1000/i/62815f32a6f3a3149ed82107c7262ef6d2e0699039eba3e6000dc9b715e5541f/Forma-Free-Branding-Mockup.jpg" /> <img width="2200" height="1466" width_o="2200" height_o="1466" data-src="https://freight.cargo.site/t/original/i/fc4d81636a9b723a09e7f6cc1980bfb774b2e84cb311f8cc65d3e3a255492099/Free-magazine-Cover-Mockup.jpg" data-mid="219589272" border="0" src="https://freight.cargo.site/w/1000/i/fc4d81636a9b723a09e7f6cc1980bfb774b2e84cb311f8cc65d3e3a255492099/Free-magazine-Cover-Mockup.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a4cee8a333e44108ecf1fb0c398cffaac07d6d7c29cfac6d61e6887498e9dd0e/Magazine.jpg" data-mid="219589273" border="0" src="https://freight.cargo.site/w/1000/i/a4cee8a333e44108ecf1fb0c398cffaac07d6d7c29cfac6d61e6887498e9dd0e/Magazine.jpg" /> Marketing Materials Stationery Design Elegant and minimalistic business cards and letterheads enhance the brand’s professional image, serving as tangible representations of Cristina's style. <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/12068970f31f7876ebe4aa9b88a781e9e086cd01e41c51f36e2d992155c44368/Business-Card.jpg" data-mid="219589274" border="0" src="https://freight.cargo.site/w/1000/i/12068970f31f7876ebe4aa9b88a781e9e086cd01e41c51f36e2d992155c44368/Business-Card.jpg" /> <img width="2200" height="1584" width_o="2200" height_o="1584" data-src="https://freight.cargo.site/t/original/i/a10824ab0e05b9c39b813535f2168751b31279101b0fac18f67ed8df795a5320/Tarjetn-Vertical.jpg.png" data-mid="219589275" border="0" src="https://freight.cargo.site/w/1000/i/a10824ab0e05b9c39b813535f2168751b31279101b0fac18f67ed8df795a5320/Tarjetn-Vertical.jpg.png" /> <img width="2200" height="1428" width_o="2200" height_o="1428" data-src="https://freight.cargo.site/t/original/i/6a944a0088cd54d4f39e9b057a0d9311eeece241455d04633fc1f424f04c0e2d/Tarjetn.png" data-mid="219589276" border="0" src="https://freight.cargo.site/w/1000/i/6a944a0088cd54d4f39e9b057a0d9311eeece241455d04633fc1f424f04c0e2d/Tarjetn.png" /> Gift Frames for Couple Specially designed frames featuring event photos serve as memorable keepsakes for couples, further solidifying Cristina's personal touch and thoughtful approach. <img width="2362" height="1653" width_o="2362" height_o="1653" data-src="https://freight.cargo.site/t/original/i/00283be003a13ede62d999347812b5e37ad43609940d31b484d737c6bd27929b/2.jpg" data-mid="219589278" border="0" src="https://freight.cargo.site/w/1000/i/00283be003a13ede62d999347812b5e37ad43609940d31b484d737c6bd27929b/2.jpg" /> <img width="2362" height="1653" width_o="2362" height_o="1653" data-src="https://freight.cargo.site/t/original/i/fab999fbf7121878cb3ce083301b739b68cd19875a5df3dcdb1f0223ed502f96/1.jpg" data-mid="219589277" border="0" src="https://freight.cargo.site/w/1000/i/fab999fbf7121878cb3ce083301b739b68cd19875a5df3dcdb1f0223ed502f96/1.jpg" /> <img width="2300" height="1437" width_o="2300" height_o="1437" data-src="https://freight.cargo.site/t/original/i/264172ec18b02c22f763bad6cb4527ec3e72cb618c1f226ed0bb9fecd0ae24da/Couple3-1.jpg" data-mid="219589280" border="0" src="https://freight.cargo.site/w/1000/i/264172ec18b02c22f763bad6cb4527ec3e72cb618c1f226ed0bb9fecd0ae24da/Couple3-1.jpg" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/9a4286dbc4741cd4fafef65b152f89c095c889735520a108bf06b983cac7e8f5/Couple.jpg" data-mid="219589279" border="0" src="https://freight.cargo.site/w/1000/i/9a4286dbc4741cd4fafef65b152f89c095c889735520a108bf06b983cac7e8f5/Couple.jpg" /> <img width="2300" height="1437" width_o="2300" height_o="1437" data-src="https://freight.cargo.site/t/original/i/0a38e849b8c4c94b01b7e126d66b1db101507ead880349bab831e03b32e33bc1/Couple3-2.jpg" data-mid="219589281" border="0" src="https://freight.cargo.site/w/1000/i/0a38e849b8c4c94b01b7e126d66b1db101507ead880349bab831e03b32e33bc1/Couple3-2.jpg" /> Multimedia Integration A promotional video captures the essence of Cristina's work, showcasing her candid style and the emotions of the couples she photographs. This multimedia element amplifies her brand message, inviting potential clients to experience her artistry. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/54b1edbf09d1e7c41c576adc7f0c0a977fc64411fb02f88627f6194ed4ad48cc/Storirs_Mockup.jpg" data-mid="219589282" border="0" src="https://freight.cargo.site/w/1000/i/54b1edbf09d1e7c41c576adc7f0c0a977fc64411fb02f88627f6194ed4ad48cc/Storirs_Mockup.jpg" /> <img width="2300" height="1535" width_o="2300" height_o="1535" data-src="https://freight.cargo.site/t/original/i/b5310a33a6f0d59b492dcc259cbf78a57f05c32c7bc95fb755665b12b19dac85/Web.jpg" data-mid="219715085" border="0" src="https://freight.cargo.site/w/1000/i/b5310a33a6f0d59b492dcc259cbf78a57f05c32c7bc95fb755665b12b19dac85/Web.jpg" /> Conclusion The branding project for Cristina de Vaux successfully intertwines poetry, visual identity, and marketing strategy to create a unique narrative around her photography. By focusing on empowerment and individuality, this brand not only distinguishes Cristina in a competitive market but also resonates deeply with her target audience. The holistic approach ensures that every element, from graphic design to client interaction, reflects her core values and artistic vision. U︎it https://pablobasagoitidesign.cargo.site/Rayuela Wed, 30 Sep 2020 07:54:46 +0000 Pablo Basagoiti https://pablobasagoitidesign.cargo.site/Rayuela <img width="2500" height="1619" width_o="2500" height_o="1619" data-src="https://freight.cargo.site/t/original/i/a566e26d02a8073537cf55b40fb017954b4d32702b48dfc84b12c15077592086/01_.jpg" data-mid="84172604" border="0" src="https://freight.cargo.site/w/1000/i/a566e26d02a8073537cf55b40fb017954b4d32702b48dfc84b12c15077592086/01_.jpg" /> Rayuela Identity &amp; Editorial Design Client Rayuela is a children’s school based in Málaga. They briefed to create an unique identity getting away from the typical image of this kind of centre. ConceptRayuela stimulates children's vocation through play since play is the best way to learning. I developed the concept from the La Rayuela game (hopscotch in english), creating a group of emojis to create a communication strategy for the brand. My role Naming, concept, research, art direction, copy, creativity and design. The Concept <img width="1100" height="848" width_o="1100" height_o="848" data-src="https://freight.cargo.site/t/original/i/777e6e60f41b4a2dbc6f28a278b247fb34469fac234f362a93dd7fe56bd2d925/gif_concept-02.gif" data-mid="84274861" border="0" src="https://freight.cargo.site/w/1000/i/777e6e60f41b4a2dbc6f28a278b247fb34469fac234f362a93dd7fe56bd2d925/gif_concept-02.gif" /> TypographyTo choose the typography I took as a reference the Montessori (one of the methodologies used by the centre) toys, which are like thick blocks with different shapes. I chose PlumeAd by Dalton Maag foundry since I found it is perfect to communicate to users the values of the centre: a modern, minimalist and enjoyable place for kids.&nbsp; <img width="1100" height="848" width_o="1100" height_o="848" data-src="https://freight.cargo.site/t/original/i/be469ffd0ee12506ab1fda04090fe64cc57ab2e4976a84b4836a57480ef2cc95/gif_concept-01.gif" data-mid="84274857" border="0" src="https://freight.cargo.site/w/1000/i/be469ffd0ee12506ab1fda04090fe64cc57ab2e4976a84b4836a57480ef2cc95/gif_concept-01.gif" /> Emojis The founders of the centre wanted to develop a minimalist but modern place to enjoy and learn. They use the best methodologies to develop their own, and they wanted to create a modern brand which communicates a contemporary centre adapted to current times. To achieve this I devised a main emoji based in the game of La Rayuela, and from this emoji I designed a group of them to develop a dynamic, modern, minimalist and contemporany brand. <img width="1010" height="444" width_o="1010" height_o="444" data-src="https://freight.cargo.site/t/original/i/aefa00e74035e40ffa4f7e32afd3de5b48f0e8a51efd8903d85032f24907029e/Gif_logo.gif" data-mid="84275800" border="0" data-scale="58" src="https://freight.cargo.site/w/1000/i/aefa00e74035e40ffa4f7e32afd3de5b48f0e8a51efd8903d85032f24907029e/Gif_logo.gif" /> Claim “El mejor camino hacia el aprendizaje” (The best way/path to learn) is the main claim of the brand. With this claim I want to relate the ideas of path, Rayuela (hopscotch) and learning. <img width="2296" height="1242" width_o="2296" height_o="1242" data-src="https://freight.cargo.site/t/original/i/d6151349d346beeffb1574316d16451bbd67575c3a0632b0129e35e9b8551407/Covers.gif" data-mid="84172266" border="0" src="https://freight.cargo.site/w/1000/i/d6151349d346beeffb1574316d16451bbd67575c3a0632b0129e35e9b8551407/Covers.gif" /> The cover I wanted to transmit the spirit of the centre in the cover of the brochure. To achieve it we created a blank cover which is like a canvas, then, the centre will create their own covers organizing different workshops where the kids themself will be able to create the covers through artistic activities. As a result, each copy of the brochure is unique and different to others.&nbsp; <img width="2500" height="1831" width_o="2500" height_o="1831" data-src="https://freight.cargo.site/t/original/i/3c94e05e4e402ced506f7e0b2472bc3a3e569510b15815283a2cf2a010b70f5f/01.jpg" data-mid="84206424" border="0" src="https://freight.cargo.site/w/1000/i/3c94e05e4e402ced506f7e0b2472bc3a3e569510b15815283a2cf2a010b70f5f/01.jpg" /> Resources The biggest challenge I faced was the lack of resources or graphic materials we had and I didn't want to use pictures from image banks. The solution was to take the resources from the previous workshops and different activities they did at school. <img width="2962" height="1335" width_o="2962" height_o="1335" data-src="https://freight.cargo.site/t/original/i/c862414605d2e2bf9f48d48b858e3f0663431c88a9aa96dad515f65be25f556b/resources.jpg" data-mid="84280676" border="0" src="https://freight.cargo.site/w/1000/i/c862414605d2e2bf9f48d48b858e3f0663431c88a9aa96dad515f65be25f556b/resources.jpg" /> Content To create an original narrative and spirit to the brand, I researched to find texts about how important is to have a creative and enrichment childhood and I included them in the brochure. <img width="1864" height="1384" width_o="1864" height_o="1384" data-src="https://freight.cargo.site/t/original/i/586e2d6e9e1125a6dd17f43fbc79f9bb32c42de2dad1944351c6400d7d626e72/content_01.jpg" data-mid="84318033" border="0" src="https://freight.cargo.site/w/1000/i/586e2d6e9e1125a6dd17f43fbc79f9bb32c42de2dad1944351c6400d7d626e72/content_01.jpg" /> <img width="1666" height="1236" width_o="1666" height_o="1236" data-src="https://freight.cargo.site/t/original/i/b066b8154a112f1a429010e73d8acd8f4e4bca1c7c16c51f2131e003de9e49c9/content_02.jpg" data-mid="84281802" border="0" src="https://freight.cargo.site/w/1000/i/b066b8154a112f1a429010e73d8acd8f4e4bca1c7c16c51f2131e003de9e49c9/content_02.jpg" /> <img width="2500" height="1831" width_o="2500" height_o="1831" data-src="https://freight.cargo.site/t/original/i/32a046bc23c6aa1185c46996fa5a77cc0056612b8899f6f5ae9221ff5c09a9f5/03.jpg" data-mid="84206508" border="0" src="https://freight.cargo.site/w/1000/i/32a046bc23c6aa1185c46996fa5a77cc0056612b8899f6f5ae9221ff5c09a9f5/03.jpg" /> <img width="2500" height="1831" width_o="2500" height_o="1831" data-src="https://freight.cargo.site/t/original/i/295a8095c001ee5bc9c226015ccc106b028eda9fab4d858a0f7b7aca5005d90d/05.jpg" data-mid="84206556" border="0" src="https://freight.cargo.site/w/1000/i/295a8095c001ee5bc9c226015ccc106b028eda9fab4d858a0f7b7aca5005d90d/05.jpg" /> <img width="2500" height="1725" width_o="2500" height_o="1725" data-src="https://freight.cargo.site/t/original/i/cb9b9485c86672ee5f202fe32c30da7498db7e322dcaaf0cf46b4871fd89b765/06.jpg" data-mid="84206560" border="0" src="https://freight.cargo.site/w/1000/i/cb9b9485c86672ee5f202fe32c30da7498db7e322dcaaf0cf46b4871fd89b765/06.jpg" /> <img width="1840" height="1270" width_o="1840" height_o="1270" data-src="https://freight.cargo.site/t/original/i/0005a553883b1088932c35fed457832eca9461eb5f49b33b2ddca98d2e3f51f7/06_5.jpg" data-mid="84206575" border="0" src="https://freight.cargo.site/w/1000/i/0005a553883b1088932c35fed457832eca9461eb5f49b33b2ddca98d2e3f51f7/06_5.jpg" /> <img width="2700" height="2070" width_o="2700" height_o="2070" data-src="https://freight.cargo.site/t/original/i/91e27c453326ed5515fe32dc8a576dbb7c22d0d4015b828c546001b298b13ad9/07.jpg" data-mid="84279456" border="0" src="https://freight.cargo.site/w/1000/i/91e27c453326ed5515fe32dc8a576dbb7c22d0d4015b828c546001b298b13ad9/07.jpg" /> <img width="2700" height="2070" width_o="2700" height_o="2070" data-src="https://freight.cargo.site/t/original/i/e4ade7ce1d6d228e692cca1cdd2e56333f55dc7f06e58b0be3903d3a6f57a5ac/08.jpg" data-mid="84279458" border="0" src="https://freight.cargo.site/w/1000/i/e4ade7ce1d6d228e692cca1cdd2e56333f55dc7f06e58b0be3903d3a6f57a5ac/08.jpg" /> U︎it https://pablobasagoitidesign.cargo.site/False-Arms-Magazine Mon, 11 May 2020 17:42:17 +0000 Pablo Basagoiti https://pablobasagoitidesign.cargo.site/False-Arms-Magazine <img width="2000" height="1250" width_o="2000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/17df83d6cc02c2ee5f089a364c84b63977073db2dac5a2d53b1bd9d5eda4b93f/False_22.jpg" data-mid="70566469" border="0" src="https://freight.cargo.site/w/1000/i/17df83d6cc02c2ee5f089a364c84b63977073db2dac5a2d53b1bd9d5eda4b93f/False_22.jpg" /> <img width="1500" height="937" width_o="1500" height_o="937" data-src="https://freight.cargo.site/t/original/i/3dde7ab48cdb0782607711b50c5c20c14fc7e67f30a7aac0c32f8754ac81f85e/False_8.jpg" data-mid="70566454" border="0" src="https://freight.cargo.site/w/1000/i/3dde7ab48cdb0782607711b50c5c20c14fc7e67f30a7aac0c32f8754ac81f85e/False_8.jpg" /> False ArmsMagazine Design ContextFalse Arms was a conceptual magazine created as an exercise, as part of the Magazine Design Workshop, by Studio Rifle, taught at the Mr Marcell Design School in Madrid. The ProjectWe were tasked to design a print version of the blog falsearms.com. The aim was to develop a concept and propose a print mock up of this popular digital blog, whilst maintaining its spirit and identity during the transition. My role Art direction, research, concept, design and layout. <img width="1500" height="927" width_o="1500" height_o="927" data-src="https://freight.cargo.site/t/original/i/a599f29d332afdb0022d8dedbcd62e027a7ef2e293dfe3856357eebd8fcf4ee9/False_5.jpg" data-mid="70566452" border="0" src="https://freight.cargo.site/w/1000/i/a599f29d332afdb0022d8dedbcd62e027a7ef2e293dfe3856357eebd8fcf4ee9/False_5.jpg" /> <img width="1500" height="937" width_o="1500" height_o="937" data-src="https://freight.cargo.site/t/original/i/011abe60feed35d60207de96aaad89823538e20a3fee894ab8f2657fe395bd70/False_6.jpg" data-mid="70566453" border="0" src="https://freight.cargo.site/w/1000/i/011abe60feed35d60207de96aaad89823538e20a3fee894ab8f2657fe395bd70/False_6.jpg" /> The Challenget The challenge was to keep its spirit and identityfrom the screen to paper.&nbsp; The Concept 1 Issue -&gt; 1 Color1 Color-&gt; An emotional concept relatedto the psychology of that color.Issue 1 - Red - PassionIssue 2 - Blue -DreamsThis concept provides an infinite possibility of options, thereby allowing for an equally infinite number of editions to be published in the future. &nbsp; &nbsp; <img width="2000" height="1250" width_o="2000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/b42396a5f0d1bc833c91c77ef3ebb6e27feb31f6fc9194d29fc10ec2282227a4/False_8.jpg" data-mid="70566457" border="0" src="https://freight.cargo.site/w/1000/i/b42396a5f0d1bc833c91c77ef3ebb6e27feb31f6fc9194d29fc10ec2282227a4/False_8.jpg" /> <img width="1500" height="937" width_o="1500" height_o="937" data-src="https://freight.cargo.site/t/original/i/205628dbb7acc24999a42d999fd02305b2022751d610e2da434b0d6ce88f03af/False_7.jpg" data-mid="70566455" border="0" src="https://freight.cargo.site/w/1000/i/205628dbb7acc24999a42d999fd02305b2022751d610e2da434b0d6ce88f03af/False_7.jpg" /> <img width="1500" height="937" width_o="1500" height_o="937" data-src="https://freight.cargo.site/t/original/i/d08da757db4132d075a1d4dfa0dd46221d015a76040e42092fcc4b2587aaeb7b/False_10.jpg" data-mid="70566458" border="0" src="https://freight.cargo.site/w/1000/i/d08da757db4132d075a1d4dfa0dd46221d015a76040e42092fcc4b2587aaeb7b/False_10.jpg" /> <img width="1500" height="937" width_o="1500" height_o="937" data-src="https://freight.cargo.site/t/original/i/545570cf9482e9ddf7804b0975004566cc42f18cae39a8ffc4027c5573c400e5/False_11.jpg" data-mid="70566459" border="0" src="https://freight.cargo.site/w/1000/i/545570cf9482e9ddf7804b0975004566cc42f18cae39a8ffc4027c5573c400e5/False_11.jpg" /> <img width="1500" height="937" width_o="1500" height_o="937" data-src="https://freight.cargo.site/t/original/i/9ff81c0a4f94b4b0ebd0ae1f3ecbceb5cc5d336acf6c6c12a97844a518b5eed0/False_9.jpg" data-mid="70566460" border="0" src="https://freight.cargo.site/w/1000/i/9ff81c0a4f94b4b0ebd0ae1f3ecbceb5cc5d336acf6c6c12a97844a518b5eed0/False_9.jpg" /> <img width="1500" height="937" width_o="1500" height_o="937" data-src="https://freight.cargo.site/t/original/i/251e1863bf9bd99c977da88f50cc6778cd8e31809e3e243f4b73edcff05973d8/False_14.jpg" data-mid="70566461" border="0" src="https://freight.cargo.site/w/1000/i/251e1863bf9bd99c977da88f50cc6778cd8e31809e3e243f4b73edcff05973d8/False_14.jpg" /> <img width="1500" height="937" width_o="1500" height_o="937" data-src="https://freight.cargo.site/t/original/i/db68c1f98de91d1d9bdc7ddedf7e173af32adf6f7d63a7ebf2967ac20c9f803d/False_15.jpg" data-mid="70566462" border="0" src="https://freight.cargo.site/w/1000/i/db68c1f98de91d1d9bdc7ddedf7e173af32adf6f7d63a7ebf2967ac20c9f803d/False_15.jpg" /> <img width="1800" height="1125" width_o="1800" height_o="1125" data-src="https://freight.cargo.site/t/original/i/3d837a64c39ba67837437e53a1d656de9f9c6c79eb122d8fc4a23aedc3fdf247/False_21.jpg" data-mid="70566463" border="0" src="https://freight.cargo.site/w/1000/i/3d837a64c39ba67837437e53a1d656de9f9c6c79eb122d8fc4a23aedc3fdf247/False_21.jpg" /> <img width="1500" height="937" width_o="1500" height_o="937" data-src="https://freight.cargo.site/t/original/i/4a0ba46772232392db3c2a058b38fb43f52e931f3135a9994ac78c5a38174600/False_18.jpg" data-mid="70566464" border="0" src="https://freight.cargo.site/w/1000/i/4a0ba46772232392db3c2a058b38fb43f52e931f3135a9994ac78c5a38174600/False_18.jpg" /> <img width="1500" height="937" width_o="1500" height_o="937" data-src="https://freight.cargo.site/t/original/i/d0447ed762419c6b04df998d5764867368e50d709ab194e244ef7338bbd2d9bf/False_17.jpg" data-mid="70566465" border="0" src="https://freight.cargo.site/w/1000/i/d0447ed762419c6b04df998d5764867368e50d709ab194e244ef7338bbd2d9bf/False_17.jpg" /> <img width="1500" height="937" width_o="1500" height_o="937" data-src="https://freight.cargo.site/t/original/i/6c6f53fde7cc33917f7411551d8cd7bd6fff5d72e14718083de8e365d997257c/False_19.jpg" data-mid="70566466" border="0" src="https://freight.cargo.site/w/1000/i/6c6f53fde7cc33917f7411551d8cd7bd6fff5d72e14718083de8e365d997257c/False_19.jpg" /> <img width="1500" height="937" width_o="1500" height_o="937" data-src="https://freight.cargo.site/t/original/i/3303864cd7c713faf177d6ac17db78eb884e7ef954c476a306e3cc4b80aabe25/False_16.jpg" data-mid="70566467" border="0" src="https://freight.cargo.site/w/1000/i/3303864cd7c713faf177d6ac17db78eb884e7ef954c476a306e3cc4b80aabe25/False_16.jpg" /> <img width="1500" height="937" width_o="1500" height_o="937" data-src="https://freight.cargo.site/t/original/i/c4e9ab5b3d41a4995a6492abf3b715b0710d2edac62a2517baa68511e0116301/False_13.jpg" data-mid="70566468" border="0" src="https://freight.cargo.site/w/1000/i/c4e9ab5b3d41a4995a6492abf3b715b0710d2edac62a2517baa68511e0116301/False_13.jpg" /> <img width="2000" height="1250" width_o="2000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/17df83d6cc02c2ee5f089a364c84b63977073db2dac5a2d53b1bd9d5eda4b93f/False_22.jpg" data-mid="70566469" border="0" src="https://freight.cargo.site/w/1000/i/17df83d6cc02c2ee5f089a364c84b63977073db2dac5a2d53b1bd9d5eda4b93f/False_22.jpg" /> U︎it https://pablobasagoitidesign.cargo.site/Therus Tue, 15 Oct 2024 08:19:30 +0000 Pablo Basagoiti https://pablobasagoitidesign.cargo.site/Therus Therus investBranding &amp; Web Project OverviewTherus is a real estate investment and asset management company. With a focus on delivering high-quality, sustainable real estate developments, Therus manages every aspect of a project from its initial concept through to completion. The brand is built on core values of transparency, sustainability, and the creation of long-term value for both investors and end-users. Conceptual Foundation The concept behind Therus’ branding revolves around simplicity and professionalism, with a strong focus on sustainability. The design decisions were guided by the need to create a visual identity that is both clean and timeless. The typographic logo was chosen to maintain a sense of continuity with the company’s history, while modernizing it for greater visual impact. The introduction of green as a secondary color highlights Therus' dedication to sustainable development, ensuring the brand communicates both heritage and innovation. <img width="1601" height="1200" width_o="1601" height_o="1200" data-src="https://freight.cargo.site/t/original/i/4ddcbd890bd77382b2e81b8e5b3cdb83aeeb53dfaa1eff45ff21c2edbdd0e8fe/web-portfolio-mockup_10.png" data-mid="219784001" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/4ddcbd890bd77382b2e81b8e5b3cdb83aeeb53dfaa1eff45ff21c2edbdd0e8fe/web-portfolio-mockup_10.png" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/dcbfb75b8319ec3182d5e9d81cd8afe803f83c3a470d77a5c1e2e93689c39584/web-portfolio-mockup_1.png" data-mid="219783977" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/dcbfb75b8319ec3182d5e9d81cd8afe803f83c3a470d77a5c1e2e93689c39584/web-portfolio-mockup_1.png" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/207d5e35827278ef034fa6888e297a10eb64326b1f129a0709c13555ba54681f/aa3.png" data-mid="219784247" border="0" src="https://freight.cargo.site/w/1000/i/207d5e35827278ef034fa6888e297a10eb64326b1f129a0709c13555ba54681f/aa3.png" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/2459572b37d1e287b14ef5e27381da9a818bf7fed18ba8b2ad8c2381820c1bfd/aa2.png" data-mid="219784246" border="0" src="https://freight.cargo.site/w/1000/i/2459572b37d1e287b14ef5e27381da9a818bf7fed18ba8b2ad8c2381820c1bfd/aa2.png" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/57883a235276739135b2fba4422398a27f1ce24d3e3d8117b34d799e8a530319/aa1.png" data-mid="219784245" border="0" src="https://freight.cargo.site/w/1000/i/57883a235276739135b2fba4422398a27f1ce24d3e3d8117b34d799e8a530319/aa1.png" /> <img width="1800" height="851" width_o="1800" height_o="851" data-src="https://freight.cargo.site/t/original/i/ab5d28baab3bacaee40d18a6cf05e130dfff48ea1eefc1f1f665231171e51e1b/image-10.png" data-mid="219785513" border="0" src="https://freight.cargo.site/w/1000/i/ab5d28baab3bacaee40d18a6cf05e130dfff48ea1eefc1f1f665231171e51e1b/image-10.png" /> The brand Logo <img width="300" height="108" width_o="300" height_o="108" data-src="https://freight.cargo.site/t/original/i/df4910497cd0372b74f12449c9d2e8d4bf051e8df21c1f63f2b554e6f08b7786/Therus_Logo.svg" data-mid="219772741" border="0" data-scale="42" src="https://freight.cargo.site/w/300/i/df4910497cd0372b74f12449c9d2e8d4bf051e8df21c1f63f2b554e6f08b7786/Therus_Logo.svg" />The logotype, designed with a minimalistic approach, retains Therus’ historical color palette but with a more contemporary twist. This creates a cohesive and recognizable identity, emphasizing clarity and trust.It is based on a typographic design that uses the Neue Machina font, chosen for its industrial and architectural influences. It conveys strength and precision, which aligns with Therus’ expertise in real estate development. The use of lowercase letters adds a friendly, approachable feel to the brand. To complement this, Syncopate is used in the "invest" portion of the logo, adding contrast and referencing the underlining from the previous logo, modernized for improved legibility. Graphic Motifs The visual identity of Therus is built around plurality and synergy, key concepts that define the company's approach. Plurality reflects the diversity of projects, from residential to industrial, while synergy highlights the collaboration between various professionals involved in each development. These values drive Therus’ adaptability and the seamless execution of its projects. A plus sign (+) was chosen to represent these ideas. It symbolizes collaboration, growth, and the merging of different elements, aligning with the brand’s clean and minimalist aesthetic. This symbol, along with the sustainability mark, reinforces Therus' commitment to teamwork and responsible development. <img width="633" height="347" width_o="633" height_o="347" data-src="https://freight.cargo.site/t/original/i/6e6847f2ba85d5e6f9a2def92f6f4fc4cb11a290751699a6bab21990bb46d7af/symbols.png" data-mid="219772748" border="0" data-scale="74" src="https://freight.cargo.site/w/633/i/6e6847f2ba85d5e6f9a2def92f6f4fc4cb11a290751699a6bab21990bb46d7af/symbols.png" /> A key graphic symbol within this identity is the mark created to emphasize sustainability. Sustainability is a core value of Therus, present in every phase of their projects. To highlight this, a unique symbol has been developed, derived from the same linear aesthetic, creating a distinct visual representation of the company’s commitment to environmentally responsible practices. This element reinforces the brand’s dedication to sustainability and distinguishes Therus from its competitors. <img width="1033" height="549" width_o="1033" height_o="549" data-src="https://freight.cargo.site/t/original/i/5b92ec2dc1b68bcf696bc222b0d4a2a0e8965cc6f01bab4662d880720c3c6a97/symbol1.png" data-mid="219772773" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/5b92ec2dc1b68bcf696bc222b0d4a2a0e8965cc6f01bab4662d880720c3c6a97/symbol1.png" /> <img width="1033" height="548" width_o="1033" height_o="548" data-src="https://freight.cargo.site/t/original/i/44d7e0f065f21e01e3c423d70241abd22e19e5238553477fd4517c4938698da3/symbol2.png" data-mid="219772774" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/44d7e0f065f21e01e3c423d70241abd22e19e5238553477fd4517c4938698da3/symbol2.png" /> <img width="1033" height="549" width_o="1033" height_o="549" data-src="https://freight.cargo.site/t/original/i/70ec13184fd80abfadf6ac1d4abfa4fd81097f61310102d93024c6b350999e9e/symbol3.png" data-mid="219772775" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/70ec13184fd80abfadf6ac1d4abfa4fd81097f61310102d93024c6b350999e9e/symbol3.png" /> Symbol system Together with the symbol for sustainability, the plurality and synergy symbol forms a crucial part of Therus’ identity, representing the company's guiding principles in every project they undertake. Graphic Resources Typography: The corporate typography for Therus is centered around PT Serif, a humanistic serif font that provides clarity and readability across different formats. It reflects the professionalism and timelessness of the brand. As a secondary option, Georgia is used for situations where PT Serif might not be available, ensuring consistency. Both fonts bring a classic yet modern touch to the brand’s communications, emphasizing the company's commitment to quality and precision. Color Palette: The color palette of Therus is anchored in red and black, preserving the brand's historical roots and symbolizing energy, strength, and stability. A vibrant green has been introduced as a secondary color to emphasize sustainability, a core value of the company. Though used sparingly, the green adds impact and highlights Therus’ commitment to responsible, environmentally friendly development. <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/6501ead6e96c2cff3612cc75b2add5aeac34acdc8698e608f94f71fa917faa5c/image-7.png" data-mid="219785543" border="0" src="https://freight.cargo.site/w/1000/i/6501ead6e96c2cff3612cc75b2add5aeac34acdc8698e608f94f71fa917faa5c/image-7.png" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f3d4c5e61f2a84eae42a880b8903264a8dd0261fa803466d3c077c7b4448c5f0/image-6.png" data-mid="219785525" border="0" src="https://freight.cargo.site/w/1000/i/f3d4c5e61f2a84eae42a880b8903264a8dd0261fa803466d3c077c7b4448c5f0/image-6.png" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/14eccf66737fb146225098b67c5497c8ecc92401987110483c2bf95e613b8684/image-9.png" data-mid="219785663" border="0" src="https://freight.cargo.site/w/1000/i/14eccf66737fb146225098b67c5497c8ecc92401987110483c2bf95e613b8684/image-9.png" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/007e98559c0391721ae5cf5da758ed29798499161610e66560eeeff1be77627d/image-8.png" data-mid="219785545" border="0" src="https://freight.cargo.site/w/1000/i/007e98559c0391721ae5cf5da758ed29798499161610e66560eeeff1be77627d/image-8.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/19a2241802a7756d59a6ee4e46140e71d61c4c4e8171802d6a61b9b960d9bd67/4.png" data-mid="219777340" border="0" src="https://freight.cargo.site/w/1000/i/19a2241802a7756d59a6ee4e46140e71d61c4c4e8171802d6a61b9b960d9bd67/4.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/d7b31b76d311133066b656d02eb62696e90b5c2444dd2ce2cc2fc4a4b754e805/5.png" data-mid="219777341" border="0" src="https://freight.cargo.site/w/1000/i/d7b31b76d311133066b656d02eb62696e90b5c2444dd2ce2cc2fc4a4b754e805/5.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/acfba220f8e9bfa3bf384dc872a80949cff33344ecfa66791f64431a037278dd/6.png" data-mid="219777342" border="0" src="https://freight.cargo.site/w/1000/i/acfba220f8e9bfa3bf384dc872a80949cff33344ecfa66791f64431a037278dd/6.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/4811d12678c3b85f761d56b43ba190022689ea7b1a7d93b44343773b5350de9b/7.png" data-mid="219777343" border="0" src="https://freight.cargo.site/w/1000/i/4811d12678c3b85f761d56b43ba190022689ea7b1a7d93b44343773b5350de9b/7.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/476c057702f842f30e12bb70f68ce155ce71cc2f7cdb246114d58e5db215b57a/8.png" data-mid="219777344" border="0" src="https://freight.cargo.site/w/1000/i/476c057702f842f30e12bb70f68ce155ce71cc2f7cdb246114d58e5db215b57a/8.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/9dbefb64e70af469abf54e16912d9d2fa27f8284d4f17cc0beff3d1fbcde3e6c/9.png" data-mid="219777345" border="0" src="https://freight.cargo.site/w/1000/i/9dbefb64e70af469abf54e16912d9d2fa27f8284d4f17cc0beff3d1fbcde3e6c/9.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/93dada7feef4c60d8d05092f46d9d8dc32b33b07f37c6ae250171499fdf5e73e/10.png" data-mid="219777346" border="0" src="https://freight.cargo.site/w/1000/i/93dada7feef4c60d8d05092f46d9d8dc32b33b07f37c6ae250171499fdf5e73e/10.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/2cae1431da5e67fc944dd1d9dcc5ec8f50348c6bd99b022b496617ad1beef00b/11.png" data-mid="219777347" border="0" src="https://freight.cargo.site/w/1000/i/2cae1431da5e67fc944dd1d9dcc5ec8f50348c6bd99b022b496617ad1beef00b/11.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/71dccba17a784508076bd48c14c54b3ed0766d7a5d4a9a4e2aded89dcba79acd/12.png" data-mid="219777348" border="0" src="https://freight.cargo.site/w/1000/i/71dccba17a784508076bd48c14c54b3ed0766d7a5d4a9a4e2aded89dcba79acd/12.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/4dd29708bb13286b0b83906a98f070f2f283d04f12a14935dcc8dadb6c3e3d49/14.png" data-mid="219777350" border="0" src="https://freight.cargo.site/w/1000/i/4dd29708bb13286b0b83906a98f070f2f283d04f12a14935dcc8dadb6c3e3d49/14.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/862111151f903a2281da835b861fbb7fcef11bd527dc2df562c227e94d60f490/15.png" data-mid="219777351" border="0" src="https://freight.cargo.site/w/1000/i/862111151f903a2281da835b861fbb7fcef11bd527dc2df562c227e94d60f490/15.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/5928cc8800052c427e80b26061e82973b6da25763d956eba9a17655d97f9758c/16.png" data-mid="219777352" border="0" src="https://freight.cargo.site/w/1000/i/5928cc8800052c427e80b26061e82973b6da25763d956eba9a17655d97f9758c/16.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/f089216f82695880c8b6959989a8de8dc8877ceff3397928c9b556621de38ada/17.png" data-mid="219777353" border="0" src="https://freight.cargo.site/w/1000/i/f089216f82695880c8b6959989a8de8dc8877ceff3397928c9b556621de38ada/17.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/1d10b9b5477efe7d0dae699102d6df0c7c4c8592e716271364feee9dfb7a632a/19.png" data-mid="219777355" border="0" src="https://freight.cargo.site/w/1000/i/1d10b9b5477efe7d0dae699102d6df0c7c4c8592e716271364feee9dfb7a632a/19.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/27c6fec5543b82974ab3c001b7e21b6fd276f5c86b7e5367900e31c13a1c9386/21.png" data-mid="219777357" border="0" src="https://freight.cargo.site/w/1000/i/27c6fec5543b82974ab3c001b7e21b6fd276f5c86b7e5367900e31c13a1c9386/21.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/95288a6b25726ed8a0d9d5d42efdf3f85ad17f2dc91190ea0f373a57705688d5/23.png" data-mid="219777359" border="0" src="https://freight.cargo.site/w/1000/i/95288a6b25726ed8a0d9d5d42efdf3f85ad17f2dc91190ea0f373a57705688d5/23.png" /> Stationery Design The stationery for Therus reflects the brand’s identity with a clean and sophisticated aesthetic. The letterhead prominently displays the logo alongside essential contact information, utilizing PT Serif for clarity and professionalism. Business cards adopt a minimalist approach, featuring the Therus logo against a deep red background, while the reverse showcases contact details on a crisp white space. This contrast enhances visibility and embodies the brand's core values, leaving a lasting impression and reinforcing the company's dedication to quality and excellence in every interaction. <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d33ca3ebb4bba76ba897511a0d0bbba9dea68552dfdfc4845cc849cc802795c7/182.png" data-mid="219777820" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/d33ca3ebb4bba76ba897511a0d0bbba9dea68552dfdfc4845cc849cc802795c7/182.png" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/6eeeafa6a4fa61b0a1c2b6e0942f51d246c57ab69cb5947219ffcc22d1a72286/13_Flyer_Mockup.png" data-mid="219768098" border="0" src="https://freight.cargo.site/w/1000/i/6eeeafa6a4fa61b0a1c2b6e0942f51d246c57ab69cb5947219ffcc22d1a72286/13_Flyer_Mockup.png" /> <img width="5423" height="3616" width_o="5423" height_o="3616" data-src="https://freight.cargo.site/t/original/i/745c36ce4432d2c02458a99f1098d9039f001e13a9033de5fbe4d10ad2e1d8a2/A4.png" data-mid="219777412" border="0" src="https://freight.cargo.site/w/1000/i/745c36ce4432d2c02458a99f1098d9039f001e13a9033de5fbe4d10ad2e1d8a2/A4.png" /> Multimedia Integration As the designer behind the branding of Therus, my goal was to create a visual identity that encapsulates the company’s commitment to high-quality real estate development and sustainability. The design reflects a clean and modern aesthetic, emphasizing professionalism while showcasing the diverse portfolio of projects, including residential, commercial, and industrial spaces. Each design element is thoughtfully considered to communicate the values of transparency and environmental responsibility, ensuring that every project contributes positively to the community and the environment. <img width="2500" height="2000" width_o="2500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/18f2f7c36c7015b3152ed76fa879a2bd218697fc2384a15bee62523a61ca2650/Web.png" data-mid="219777835" border="0" src="https://freight.cargo.site/w/1000/i/18f2f7c36c7015b3152ed76fa879a2bd218697fc2384a15bee62523a61ca2650/Web.png" /> Conclusion In conclusion, the branding project for Therus represents a harmonious blend of design and core values such as plurality, synergy, and sustainability. By utilizing a minimalist visual language, including a distinctive plus symbol that conveys collaboration and growth, the identity successfully differentiates Therus in a competitive market. The selected color palette and typography not only enhance the brand’s professionalism but also reflect its commitment to quality and environmental consciousness. This cohesive design approach positions Therus as a leader in responsible real estate development, making a lasting impact on both the industry and the communities it serves. U︎it &nbsp; https://pablobasagoitidesign.cargo.site/Tales-Magazine Mon, 11 May 2020 19:47:38 +0000 Pablo Basagoiti https://pablobasagoitidesign.cargo.site/Tales-Magazine <img width="2000" height="1014" width_o="2000" height_o="1014" data-src="https://freight.cargo.site/t/original/i/e3a5135f568030f1f94c6669169dbeaf8d32367a6f0d55313ce40c99408c86ca/Tales_04.jpg" data-mid="70587501" border="0" src="https://freight.cargo.site/w/1000/i/e3a5135f568030f1f94c6669169dbeaf8d32367a6f0d55313ce40c99408c86ca/Tales_04.jpg" /> Tales MagazineConceptual Magazine Design ClientTales is a independent Spanish short story magazine. The publishers, Tales Magazine, sought to create a new concept and artistic direction for the magazine. ConceptMy design concept is inspired by the original illustrations and The New Yorker, the magazine's conceptual inspiration. For that reason, I proposed a magazine with two colours, black and red, and two typographies with which I could design, in entirety, each issue and its sections. It was important to facilitate immersive reading, so I paid close attention to the typographies, text blocks and colours. My role Art direction, ideas and inspiration, research, concept, design and layout. Illustrations by María Lechuga <img width="2000" height="1236" width_o="2000" height_o="1236" data-src="https://freight.cargo.site/t/original/i/707d25f0c242517505e76333ac3dcac2bea6fbe95445df8018dd070e0a87e161/Tales_05.jpg" data-mid="70586432" border="0" src="https://freight.cargo.site/w/1000/i/707d25f0c242517505e76333ac3dcac2bea6fbe95445df8018dd070e0a87e161/Tales_05.jpg" /> The Inspiration The design is inspired by the original illustrations and classic New Yorker publications, the magazine's conceptual inspiration. That's why I proposed a magazine with two colors, black and red, and two typographies with which I could design the whole issue of the magazine and its sections. <img width="2000" height="1236" width_o="2000" height_o="1236" data-src="https://freight.cargo.site/t/original/i/1a2c8ecc17af00aec0530828af6fea75ea5badacaeacbb8c6f312874a77cb034/Tales_02.jpg" data-mid="70586651" border="0" src="https://freight.cargo.site/w/1000/i/1a2c8ecc17af00aec0530828af6fea75ea5badacaeacbb8c6f312874a77cb034/Tales_02.jpg" /> <img width="2000" height="1236" width_o="2000" height_o="1236" data-src="https://freight.cargo.site/t/original/i/0b9696d75071d963f94f11bb314f5cbecb2c74f85ca142d1e69b371e2a9b72fe/Tales_03.jpg" data-mid="70586901" border="0" src="https://freight.cargo.site/w/1000/i/0b9696d75071d963f94f11bb314f5cbecb2c74f85ca142d1e69b371e2a9b72fe/Tales_03.jpg" /> It was important to facilitate the immersive reading, so I paid a lot of attention to the typographies, text blocks and colors. &nbsp; &nbsp; <img width="2000" height="1236" width_o="2000" height_o="1236" data-src="https://freight.cargo.site/t/original/i/d5b399a91420d1590b666d201a0cf5e3db1fb436bba96590fb76e89eaa01f643/Tales_06.jpg" data-mid="70587014" border="0" src="https://freight.cargo.site/w/1000/i/d5b399a91420d1590b666d201a0cf5e3db1fb436bba96590fb76e89eaa01f643/Tales_06.jpg" /> <img width="2000" height="1236" width_o="2000" height_o="1236" data-src="https://freight.cargo.site/t/original/i/e48bc82962d02027fdc868cf8f59d276692bf899f216cf6bcbb577d5bfa1ab4a/Tales_07.jpg" data-mid="70587042" border="0" src="https://freight.cargo.site/w/1000/i/e48bc82962d02027fdc868cf8f59d276692bf899f216cf6bcbb577d5bfa1ab4a/Tales_07.jpg" /> U︎it https://pablobasagoitidesign.cargo.site/eNova-UPM Wed, 16 Oct 2024 08:12:08 +0000 Pablo Basagoiti https://pablobasagoitidesign.cargo.site/eNova-UPM eNova UPMBranding &amp; Identity Project OverviewThe eNova UPM project revolves around the creation of a cohesive brand identity for an initiative that highlights the technological innovation and entrepreneurial spirit emerging from the Universidad Politécnica de Madrid (UPM). The brand is designed to promote start-ups, technologies, and initiatives within the UPM ecosystem. This identity extends to two core sub-brands: ACTÚA UPM and UPM2T, which are programs aimed at fostering business creation and technological challenges, respectively. Conceptual Foundation The eNova UPM brand was conceived with a strong emphasis on technological innovation and entrepreneurship. The name itself, eNova, fuses the letter "e" (symbolizing "emprendimiento," or entrepreneurship) with "Nova" (Latin for "new" or "emerging star"), reflecting the idea of a rising star in the innovation landscape. This combination was chosen to resonate with both Spanish and international audiences, ensuring easy pronunciation and strong brand recognition. The brand encapsulates the mission to nurture emerging talent from the university, providing a launchpad for technological ventures through entrepreneurial guidance, incubation, and support. <img width="1500" height="848" width_o="1500" height_o="848" data-src="https://freight.cargo.site/t/original/i/30dbb52340204c10b63a81cdfb8e741c73c4e464f2a07ce0101492514f8989b8/enova_lookandfeel-1.png" data-mid="219821701" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/30dbb52340204c10b63a81cdfb8e741c73c4e464f2a07ce0101492514f8989b8/enova_lookandfeel-1.png" /> <img width="1500" height="848" width_o="1500" height_o="848" data-src="https://freight.cargo.site/t/original/i/2fe1ed1da48b568d268acd74e72e8221996c3e6e34ee2397d4736bacead0792b/enova_lookandfeel.png" data-mid="219823373" border="0" src="https://freight.cargo.site/w/1000/i/2fe1ed1da48b568d268acd74e72e8221996c3e6e34ee2397d4736bacead0792b/enova_lookandfeel.png" /> The brand Naming The name eNova stems from a careful naming process where several options were considered to reflect UPM’s mission of fostering entrepreneurship without explicitly using the word "innovation." The "e" stands for entrepreneurship, and "Nova" suggests something new and bright, symbolizing the innovative startups and technologies born from UPM. Logo <img width="300" height="39" width_o="300" height_o="39" data-src="https://freight.cargo.site/t/original/i/bfcb6ce79a7919faf64ff5346d04f4ec6593467e7d6a1a19eea254c3d3593148/e-Nova__Gradient.svg" data-mid="219821713" border="0" data-scale="100" src="https://freight.cargo.site/w/300/i/bfcb6ce79a7919faf64ff5346d04f4ec6593467e7d6a1a19eea254c3d3593148/e-Nova__Gradient.svg" /> The eNova logo was crafted to evoke a sense of modernity and technological prowess. The key element of the logo is the oblong bar used to stylize the letter "e," which mimics the on/off switch of technological devices. This design choice reinforces the brand's connection to the digital and tech sectors. The typography used for the logo, Dune Rise by Jesta Designs, is futuristic and distinctive, emphasizing the brand's technological focus. Additionally, the Syne font was chosen for the tagline due to its versatility and clean, modern aesthetic. Graphic Motifs The primary graphic motif of the eNova brand is derived from the oval shape of the "e" in the logo. This shape is used as a modular design element throughout the brand’s visual identity. It can be found in patterns, frames, and other design elements to create a unified and recognizable visual language. <img width="419" height="328" width_o="419" height_o="328" data-src="https://freight.cargo.site/t/original/i/2181a5811b8f9e8e02d843854f83ce1149f747b263ed025a272e5fcd250805cd/Mesa-de-trabajo-30.png" data-mid="219821912" border="0" data-scale="39" src="https://freight.cargo.site/w/419/i/2181a5811b8f9e8e02d843854f83ce1149f747b263ed025a272e5fcd250805cd/Mesa-de-trabajo-30.png" /> <img width="1126" height="120" width_o="1126" height_o="120" data-src="https://freight.cargo.site/t/original/i/a853753751676817b39a322afd259db7a390f098cf0eebff5de01ad2b8ec02bb/Mesa-de-trabajo-31.png" data-mid="219821913" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/a853753751676817b39a322afd259db7a390f098cf0eebff5de01ad2b8ec02bb/Mesa-de-trabajo-31.png" /> This flexibility allows for creative applications of the brand across different media while maintaining visual consistency. <img width="434" height="433" width_o="434" height_o="433" data-src="https://freight.cargo.site/t/original/i/2cd7c4f8727e7a6dbcabef444bc30b7d823ab6f24863549b9ddb33c6a08ff76d/Mesa-de-trabajo-2.png" data-mid="219821925" border="0" data-scale="35" src="https://freight.cargo.site/w/434/i/2cd7c4f8727e7a6dbcabef444bc30b7d823ab6f24863549b9ddb33c6a08ff76d/Mesa-de-trabajo-2.png" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="237" height="200" width_o="237" height_o="200" data-src="https://freight.cargo.site/t/original/i/59435b586a39823b5c345d734009687572b34a2bc46c0178c70301303c2832bd/Mesa-de-trabajo-4.png" data-mid="219822116" border="0" data-scale="42" src="https://freight.cargo.site/w/237/i/59435b586a39823b5c345d734009687572b34a2bc46c0178c70301303c2832bd/Mesa-de-trabajo-4.png" />Graphic Resources Typography: The brand uses three primary typefaces: DM Sans&nbsp;for general text, known for its geometric design and adaptability to digital platforms. Syne for titles and highlights, which brings an avant-garde, modern touch to the brand’s messaging. Helvetica (and its alternative, Arial) is also employed in specific scenarios for its clean, neutral design. Color Palette:&nbsp;The brand's main colors include a vibrant purple, a fluorescent green and black. These colors create a high-tech, futuristic feel. Gradients, a key component of the brand's visual identity, blend these colors to generate dynamic effects, particularly in the logo. The gradient from purple to green is the most common, aligning with the brand’s innovative and digital spirit. <img width="946" height="425" width_o="946" height_o="425" data-src="https://freight.cargo.site/t/original/i/f64a78c102fdb92a06188a728b3572c7f5cca448a5df9b6ea2d6e5f24313530f/Mesa-de-trabajo-2.png" data-mid="219822633" border="0" data-scale="82" src="https://freight.cargo.site/w/946/i/f64a78c102fdb92a06188a728b3572c7f5cca448a5df9b6ea2d6e5f24313530f/Mesa-de-trabajo-2.png" /> <img width="2468" height="1414" width_o="2468" height_o="1414" data-src="https://freight.cargo.site/t/original/i/6aa00a6ce04a573c05cdf904476e81c4bd1aaed70a1e016be1f3971de7474a30/A4-Landscape-Brochure-Mockup-2.png" data-mid="219822329" border="0" src="https://freight.cargo.site/w/1000/i/6aa00a6ce04a573c05cdf904476e81c4bd1aaed70a1e016be1f3971de7474a30/A4-Landscape-Brochure-Mockup-2.png" /> <img width="2468" height="1414" width_o="2468" height_o="1414" data-src="https://freight.cargo.site/t/original/i/095bd13da656831ee88ebba94ef1b36145ccf31599affd6405f48b4e0763be25/A4-Landscape-Brochure-Mockup-4png.png" data-mid="219822355" border="0" src="https://freight.cargo.site/w/1000/i/095bd13da656831ee88ebba94ef1b36145ccf31599affd6405f48b4e0763be25/A4-Landscape-Brochure-Mockup-4png.png" /> <img width="2468" height="1414" width_o="2468" height_o="1414" data-src="https://freight.cargo.site/t/original/i/d38fb7a5df974c7478405e55949758b0aaf707861fcdfae7a173d60fff0b2091/A4-Landscape-Brochure-Mockup-1.png" data-mid="219822312" border="0" src="https://freight.cargo.site/w/1000/i/d38fb7a5df974c7478405e55949758b0aaf707861fcdfae7a173d60fff0b2091/A4-Landscape-Brochure-Mockup-1.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/aae2f9990a27c1d761114160db22ff2c1092e717d760718bba2725b8dd3fe85f/1.png" data-mid="219821855" border="0" src="https://freight.cargo.site/w/1000/i/aae2f9990a27c1d761114160db22ff2c1092e717d760718bba2725b8dd3fe85f/1.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/291e034ff66de06648ba7d3609fbfb35cecd9e0b2c64ebe53491479b3deb78a9/2.png" data-mid="219821856" border="0" src="https://freight.cargo.site/w/1000/i/291e034ff66de06648ba7d3609fbfb35cecd9e0b2c64ebe53491479b3deb78a9/2.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/21146bc49c6d2d6e67a7f428e30afad68d817f7c27243bb90609eea3ef3bc9d8/3.png" data-mid="219821858" border="0" src="https://freight.cargo.site/w/1000/i/21146bc49c6d2d6e67a7f428e30afad68d817f7c27243bb90609eea3ef3bc9d8/3.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/bfa2bfa4d1de0ed103650bbd009230cf884776ab654379f1071ba8d15647115c/24.png" data-mid="219821859" border="0" src="https://freight.cargo.site/w/1000/i/bfa2bfa4d1de0ed103650bbd009230cf884776ab654379f1071ba8d15647115c/24.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/d97ec610f1daf12a638aad20e72ad0fa915fa0b621ed66e7241143a6ae2aa250/25.png" data-mid="219821860" border="0" src="https://freight.cargo.site/w/1000/i/d97ec610f1daf12a638aad20e72ad0fa915fa0b621ed66e7241143a6ae2aa250/25.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/415676093d09daf7f92323f1053eca326e28a4d64979caae7a08d9232ad0b5d8/26.png" data-mid="219821861" border="0" src="https://freight.cargo.site/w/1000/i/415676093d09daf7f92323f1053eca326e28a4d64979caae7a08d9232ad0b5d8/26.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/ac90bb81b1f4757f273edfbe14d1072e1225b38e48d6f3d2d6b183f56dafc349/27.png" data-mid="219821863" border="0" src="https://freight.cargo.site/w/1000/i/ac90bb81b1f4757f273edfbe14d1072e1225b38e48d6f3d2d6b183f56dafc349/27.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/88abaf1c4a00d4d205a19023c5b4ec9ea8162614f6594a85ea8a955322a381a3/28.png" data-mid="219821864" border="0" src="https://freight.cargo.site/w/1000/i/88abaf1c4a00d4d205a19023c5b4ec9ea8162614f6594a85ea8a955322a381a3/28.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/364873c0cc5f18042de24a8b143bc71fe655ea305811241e4e6cc9ca166d4c08/29.png" data-mid="219821865" border="0" src="https://freight.cargo.site/w/1000/i/364873c0cc5f18042de24a8b143bc71fe655ea305811241e4e6cc9ca166d4c08/29.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/03fc203a2cfda63bf68a16b2543e90ae14679f5e1a211353bc66db5a0f96bfa4/30.png" data-mid="219821866" border="0" src="https://freight.cargo.site/w/1000/i/03fc203a2cfda63bf68a16b2543e90ae14679f5e1a211353bc66db5a0f96bfa4/30.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/77525a71c0e1651ec7c840327835b400b058e5afd990be7932a18dbad8609a20/31.png" data-mid="219821867" border="0" src="https://freight.cargo.site/w/1000/i/77525a71c0e1651ec7c840327835b400b058e5afd990be7932a18dbad8609a20/31.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/3c3881d1432a5d7afc955ce614f3c48c2fbee4a533265542bbe601ccddda725e/32.png" data-mid="219821868" border="0" src="https://freight.cargo.site/w/1000/i/3c3881d1432a5d7afc955ce614f3c48c2fbee4a533265542bbe601ccddda725e/32.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/dfb801865012f584c46279ff0eb9b37841cc4a2c2d0e658eb842ab0315675339/33.png" data-mid="219821869" border="0" src="https://freight.cargo.site/w/1000/i/dfb801865012f584c46279ff0eb9b37841cc4a2c2d0e658eb842ab0315675339/33.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/162a58e769991e5bcb1a7efe476a4f161235cb2c19babd4fe407e5f93c2065ab/34.png" data-mid="219821870" border="0" src="https://freight.cargo.site/w/1000/i/162a58e769991e5bcb1a7efe476a4f161235cb2c19babd4fe407e5f93c2065ab/34.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/5c55a7d8df77ca7832988066e2d3443917b50e5e481fc9b9d38562f5a0caa5d6/35.png" data-mid="219821871" border="0" src="https://freight.cargo.site/w/1000/i/5c55a7d8df77ca7832988066e2d3443917b50e5e481fc9b9d38562f5a0caa5d6/35.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/28e8a5c39621793507a80492b27c1110b09c7fa5847adfb14f712042b4a668c9/36.png" data-mid="219821872" border="0" src="https://freight.cargo.site/w/1000/i/28e8a5c39621793507a80492b27c1110b09c7fa5847adfb14f712042b4a668c9/36.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/8383f553531fa8ada4dbb0be6760113f499b1cfc90f2de5d9be305c76ae58103/37.png" data-mid="219821873" border="0" src="https://freight.cargo.site/w/1000/i/8383f553531fa8ada4dbb0be6760113f499b1cfc90f2de5d9be305c76ae58103/37.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/980676c98b5dbec4ac2b736d52619c1b28d40773401b541a81765e6dc792bfc0/38.png" data-mid="219821874" border="0" src="https://freight.cargo.site/w/1000/i/980676c98b5dbec4ac2b736d52619c1b28d40773401b541a81765e6dc792bfc0/38.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/edd71c891870c1fb0ee9ac6994385d49c8baaf26ff81c1799bce1e690acfc6d1/39.png" data-mid="219821875" border="0" src="https://freight.cargo.site/w/1000/i/edd71c891870c1fb0ee9ac6994385d49c8baaf26ff81c1799bce1e690acfc6d1/39.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/9251bab56f1684bbcb415f7fd3006ee2eeec64ebe3442e65707349b0f0b1d8de/40.png" data-mid="219821876" border="0" src="https://freight.cargo.site/w/1000/i/9251bab56f1684bbcb415f7fd3006ee2eeec64ebe3442e65707349b0f0b1d8de/40.png" /> ACTÚA UPM y UPM2T ACTÚA UPM: The ACTÚA UPM brand is focused on a business creation competition. Its logo uses a bold, attention-grabbing typeface, symbolizing a call to action. The main color of this sub-brand is an acid red, complemented by black, which conveys urgency and energy, fitting for a competition.UPM2T:&nbsp;UPM2T is a program designed to challenge students in technology and innovation. Its branding is inspired by modern, poster-like visuals, which can be applied creatively across different formats. The primary color of this sub-brand is an acid orange, which, along with black, creates a contemporary and innovative aesthetic. <img width="1500" height="1585" width_o="1500" height_o="1585" data-src="https://freight.cargo.site/t/original/i/a6603b0ac33d20c02c0eb0b76c5b1b2513e96d6946736541a792bc4f9945df82/A1-Portrait-Paper-Mockup.png" data-mid="219822844" border="0" src="https://freight.cargo.site/w/1000/i/a6603b0ac33d20c02c0eb0b76c5b1b2513e96d6946736541a792bc4f9945df82/A1-Portrait-Paper-Mockup.png" /> <img width="1005" height="1137" width_o="1005" height_o="1137" data-src="https://freight.cargo.site/t/original/i/83d14579c015888bc4724b14f29e24138f95d6bb9d6ddc188b41648b16257975/19250225.png" data-mid="219822829" border="0" src="https://freight.cargo.site/w/1000/i/83d14579c015888bc4724b14f29e24138f95d6bb9d6ddc188b41648b16257975/19250225.png" /> <img width="1850" height="1450" width_o="1850" height_o="1450" data-src="https://freight.cargo.site/t/original/i/ad97deb643b98279d33a67dfbf960b659fde2b217091af25cbe5a04a08d8111d/Actua-UMP_logo.png" data-mid="219822759" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/ad97deb643b98279d33a67dfbf960b659fde2b217091af25cbe5a04a08d8111d/Actua-UMP_logo.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/8254a5f4f34644e6e3ac3a481bf9fa1cf1ac4b508fbaf5e097ed10d0ffdaae55/41.png" data-mid="219823063" border="0" src="https://freight.cargo.site/w/1000/i/8254a5f4f34644e6e3ac3a481bf9fa1cf1ac4b508fbaf5e097ed10d0ffdaae55/41.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/38683fe18ae0a1dc3cb68dc0372def5287b01f9ccc3f0f6fbc775f477d73b5d0/42.png" data-mid="219823213" border="0" src="https://freight.cargo.site/w/1000/i/38683fe18ae0a1dc3cb68dc0372def5287b01f9ccc3f0f6fbc775f477d73b5d0/42.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/ad36accd0ff0d51fd83b0170a22546ba04e472046f3da1c78cd1c2e5dd67cfce/43.png" data-mid="219823214" border="0" src="https://freight.cargo.site/w/1000/i/ad36accd0ff0d51fd83b0170a22546ba04e472046f3da1c78cd1c2e5dd67cfce/43.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/4d9abbc0f040161048c9829f2e5e24c0df184eb10ce50702b0317134d370d931/44.png" data-mid="219823215" border="0" src="https://freight.cargo.site/w/1000/i/4d9abbc0f040161048c9829f2e5e24c0df184eb10ce50702b0317134d370d931/44.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/0295792e54cf3e72abed7b5276b45d4600b7e5fe4572ef064248a9f8105f77b7/45.png" data-mid="219823216" border="0" src="https://freight.cargo.site/w/1000/i/0295792e54cf3e72abed7b5276b45d4600b7e5fe4572ef064248a9f8105f77b7/45.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/50a103c4591477269b3fdd56d9dea294e42ee6545bdc554fc616a095d2003f08/46.png" data-mid="219823217" border="0" src="https://freight.cargo.site/w/1000/i/50a103c4591477269b3fdd56d9dea294e42ee6545bdc554fc616a095d2003f08/46.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/936232ef280e443e454bc8264381e0b3afa4c332d839a6acb14c288441b92803/47.png" data-mid="219823218" border="0" src="https://freight.cargo.site/w/1000/i/936232ef280e443e454bc8264381e0b3afa4c332d839a6acb14c288441b92803/47.png" /> <img width="1219" height="871" width_o="1219" height_o="871" data-src="https://freight.cargo.site/t/original/i/fa54e11020555fe7e5e78f7781680f410b17aaf035f7de8a94292d6563e8abe0/48.png" data-mid="219823219" border="0" src="https://freight.cargo.site/w/1000/i/fa54e11020555fe7e5e78f7781680f410b17aaf035f7de8a94292d6563e8abe0/48.png" /> Conclusion The eNova UPM brand represents a bold, innovative step forward in communicating UPM’s role in fostering technological entrepreneurship. With a name that merges the concepts of entrepreneurship and emerging innovation, a logo that signals tech-forward thinking, and a versatile set of graphic motifs, the brand establishes a solid visual identity. The sub-brands, ACTÚA UPM and UPM2T, fit seamlessly within this ecosystem, each with a distinct yet complementary identity that supports UPM’s mission to lead in digital transformation and innovation. U︎it https://pablobasagoitidesign.cargo.site/Asenjo-Asociados-Catalogue Tue, 12 May 2020 22:44:14 +0000 Pablo Basagoiti https://pablobasagoitidesign.cargo.site/Asenjo-Asociados-Catalogue <img width="2500" height="1313" width_o="2500" height_o="1313" data-src="https://freight.cargo.site/t/original/i/a09a4b2704db65ce0ea40d00d4c3f8962d8d3ba708cd395ea14a2a8a0ac4a513/Asenjo.jpg" data-mid="70766003" border="0" src="https://freight.cargo.site/w/1000/i/a09a4b2704db65ce0ea40d00d4c3f8962d8d3ba708cd395ea14a2a8a0ac4a513/Asenjo.jpg" /> <img width="2500" height="1313" width_o="2500" height_o="1313" data-src="https://freight.cargo.site/t/original/i/b04f0079b3ccde51722badeb1d4f268271c26545d0cccccd0fc6f0f83fde8c0d/Asenjo_2.jpg" data-mid="70766005" border="0" src="https://freight.cargo.site/w/1000/i/b04f0079b3ccde51722badeb1d4f268271c26545d0cccccd0fc6f0f83fde8c0d/Asenjo_2.jpg" /> Asenjo &amp; Asociados40th Anniversary Catalogue ClientCatalogue designed for the architecture studio Asenjo &amp; Asociados. The ProjectThe project reflects the best projects over the course of their 40 years in business. My role Art direction, editing, concept, design, layout and photography. <img width="3456" height="2304" width_o="3456" height_o="2304" data-src="https://freight.cargo.site/t/original/i/c4c9088579f20f1bbb29668507497f4b3d72d2ba1c120e66d92af76762a2aa4b/06_1.jpg" data-mid="70766307" border="0" src="https://freight.cargo.site/w/1000/i/c4c9088579f20f1bbb29668507497f4b3d72d2ba1c120e66d92af76762a2aa4b/06_1.jpg" /> <img width="3456" height="2304" width_o="3456" height_o="2304" data-src="https://freight.cargo.site/t/original/i/df86006440bf5e29b93bc61b7799e11ad87d44750fe10888f8d68dd9e7f94050/13.jpg" data-mid="70766332" border="0" src="https://freight.cargo.site/w/1000/i/df86006440bf5e29b93bc61b7799e11ad87d44750fe10888f8d68dd9e7f94050/13.jpg" /> ︎ “Pablo has always demonstrated his good technical skills and work capacity at all the tasks we have required from him always resolving the projects in a creative and efficient way showing a great ability to solve all the problems he's faced”. Ángel Asenjo Chief Executive Officer at Asenjo &amp; Asociados <img width="3456" height="2304" width_o="3456" height_o="2304" data-src="https://freight.cargo.site/t/original/i/3ee4edc8caaad42b7e75b1caca3d40618621ab9fbb4be9d66ffa79c9cc61df42/28_1.jpg" data-mid="70766478" border="0" src="https://freight.cargo.site/w/1000/i/3ee4edc8caaad42b7e75b1caca3d40618621ab9fbb4be9d66ffa79c9cc61df42/28_1.jpg" /> &nbsp; &nbsp; <img width="3456" height="2304" width_o="3456" height_o="2304" data-src="https://freight.cargo.site/t/original/i/37039bb70e3c1d368628dadb4f508f01a36baeb824652d1cc60d7a9627daf5b0/34_1.jpg" data-mid="70766508" border="0" src="https://freight.cargo.site/w/1000/i/37039bb70e3c1d368628dadb4f508f01a36baeb824652d1cc60d7a9627daf5b0/34_1.jpg" /> <img width="3456" height="2304" width_o="3456" height_o="2304" data-src="https://freight.cargo.site/t/original/i/39317affd0f5071ad7b3bd11c19ed35d7f1dc5f01f1c1c247f4a126e39d7bd3c/34_4.jpg" data-mid="70766612" border="0" src="https://freight.cargo.site/w/1000/i/39317affd0f5071ad7b3bd11c19ed35d7f1dc5f01f1c1c247f4a126e39d7bd3c/34_4.jpg" /> <img width="3456" height="2304" width_o="3456" height_o="2304" data-src="https://freight.cargo.site/t/original/i/a24a2dbd9d02032523d8815800aa36efcaa300cdda7ff18caab06a9005dd89b9/34_6.jpg" data-mid="70766619" border="0" src="https://freight.cargo.site/w/1000/i/a24a2dbd9d02032523d8815800aa36efcaa300cdda7ff18caab06a9005dd89b9/34_6.jpg" /> <img width="3456" height="2304" width_o="3456" height_o="2304" data-src="https://freight.cargo.site/t/original/i/07a0692c56efc4a525c090d89edd17c9acef8a42a42cafcec3c0591c451c6268/37.jpg" data-mid="70766506" border="0" src="https://freight.cargo.site/w/1000/i/07a0692c56efc4a525c090d89edd17c9acef8a42a42cafcec3c0591c451c6268/37.jpg" /> <img width="3456" height="2304" width_o="3456" height_o="2304" data-src="https://freight.cargo.site/t/original/i/0e2b73a51a6b128d23b30d2165e21b870879be5dd2483d75e9aba7d354e25567/54.jpg" data-mid="70766564" border="0" src="https://freight.cargo.site/w/1000/i/0e2b73a51a6b128d23b30d2165e21b870879be5dd2483d75e9aba7d354e25567/54.jpg" /> <img width="3456" height="2304" width_o="3456" height_o="2304" data-src="https://freight.cargo.site/t/original/i/cd3bf980749eadd198eb7cedc0cc25237e7a7e15e4cd9f5edb6481f4ca8e93c3/55.jpg" data-mid="70766566" border="0" src="https://freight.cargo.site/w/1000/i/cd3bf980749eadd198eb7cedc0cc25237e7a7e15e4cd9f5edb6481f4ca8e93c3/55.jpg" /> <img width="3456" height="2304" width_o="3456" height_o="2304" data-src="https://freight.cargo.site/t/original/i/8edc9f334e4db8b354a5ac68eb01cc647df90cb61434f8db85c2c1c9d970250e/39_1.jpg" data-mid="70766631" border="0" src="https://freight.cargo.site/w/1000/i/8edc9f334e4db8b354a5ac68eb01cc647df90cb61434f8db85c2c1c9d970250e/39_1.jpg" /> <img width="3456" height="2304" width_o="3456" height_o="2304" data-src="https://freight.cargo.site/t/original/i/acc3d9055028510c9785413534363da3468b133bba66db636bf2a7e46ddbda73/44.jpg" data-mid="70766569" border="0" src="https://freight.cargo.site/w/1000/i/acc3d9055028510c9785413534363da3468b133bba66db636bf2a7e46ddbda73/44.jpg" /> <img width="3456" height="2304" width_o="3456" height_o="2304" data-src="https://freight.cargo.site/t/original/i/56743c8d674142dcfedc3de61cc9947860b10442557c8b24b5d64f2245a04f61/41_1.jpg" data-mid="70766574" border="0" src="https://freight.cargo.site/w/1000/i/56743c8d674142dcfedc3de61cc9947860b10442557c8b24b5d64f2245a04f61/41_1.jpg" /> <img width="3456" height="2304" width_o="3456" height_o="2304" data-src="https://freight.cargo.site/t/original/i/53444b50bb6b83227fc83111e51ec18b100898551833372013ca98e7f2715088/41_2.jpg" data-mid="70766597" border="0" src="https://freight.cargo.site/w/1000/i/53444b50bb6b83227fc83111e51ec18b100898551833372013ca98e7f2715088/41_2.jpg" /> <img width="3456" height="2304" width_o="3456" height_o="2304" data-src="https://freight.cargo.site/t/original/i/acd34446d8ffab022838cdb4a3a877f599779dabbfe06313d4db5c1edbc0c9e6/45.jpg" data-mid="70766598" border="0" src="https://freight.cargo.site/w/1000/i/acd34446d8ffab022838cdb4a3a877f599779dabbfe06313d4db5c1edbc0c9e6/45.jpg" /> <img width="3456" height="2304" width_o="3456" height_o="2304" data-src="https://freight.cargo.site/t/original/i/35d2bd15cb9bb5e6d49c4181c7835248a269f75fb7970a59c18892f09beeccb1/43.jpg" data-mid="70766635" border="0" src="https://freight.cargo.site/w/1000/i/35d2bd15cb9bb5e6d49c4181c7835248a269f75fb7970a59c18892f09beeccb1/43.jpg" /> <img width="3456" height="2304" width_o="3456" height_o="2304" data-src="https://freight.cargo.site/t/original/i/868049d0cf87e8fe18bcd3a92ef0b00b75fddca5df9f203601e687c155ed6720/52.jpg" data-mid="70766639" border="0" src="https://freight.cargo.site/w/1000/i/868049d0cf87e8fe18bcd3a92ef0b00b75fddca5df9f203601e687c155ed6720/52.jpg" /> <img width="3456" height="2304" width_o="3456" height_o="2304" data-src="https://freight.cargo.site/t/original/i/d3168def3b48c2b8ce08d3f5fccfec18dacae49c532ee7122e73b98aeeab1d96/57_1.jpg" data-mid="70766701" border="0" src="https://freight.cargo.site/w/1000/i/d3168def3b48c2b8ce08d3f5fccfec18dacae49c532ee7122e73b98aeeab1d96/57_1.jpg" /> <img width="3456" height="2304" width_o="3456" height_o="2304" data-src="https://freight.cargo.site/t/original/i/306f85338092bdc5db28edc437d39a96896e475403b86ab93d4eb5c5317d3acd/57_2.jpg" data-mid="70766704" border="0" src="https://freight.cargo.site/w/1000/i/306f85338092bdc5db28edc437d39a96896e475403b86ab93d4eb5c5317d3acd/57_2.jpg" /> <img width="3456" height="2304" width_o="3456" height_o="2304" data-src="https://freight.cargo.site/t/original/i/c9cd33b8159a46a0b963f73388a5ed1c63a5f57f15a072a97618a8a9c8222726/58.jpg" data-mid="70766706" border="0" src="https://freight.cargo.site/w/1000/i/c9cd33b8159a46a0b963f73388a5ed1c63a5f57f15a072a97618a8a9c8222726/58.jpg" /> <img width="3456" height="2304" width_o="3456" height_o="2304" data-src="https://freight.cargo.site/t/original/i/9df832286050485692ecbd85c3ee209370c26aa20231da11ef728e12b95fd574/65.jpg" data-mid="70766723" border="0" src="https://freight.cargo.site/w/1000/i/9df832286050485692ecbd85c3ee209370c26aa20231da11ef728e12b95fd574/65.jpg" /> <img width="3456" height="2304" width_o="3456" height_o="2304" data-src="https://freight.cargo.site/t/original/i/e66d9ec87cb96b876d1ec4f5de989546a57f85cc6d464f8b67590f823b26a106/69_1.jpg" data-mid="70766687" border="0" src="https://freight.cargo.site/w/1000/i/e66d9ec87cb96b876d1ec4f5de989546a57f85cc6d464f8b67590f823b26a106/69_1.jpg" /> <img width="3456" height="2304" width_o="3456" height_o="2304" data-src="https://freight.cargo.site/t/original/i/35be60225245cfc6974b9838881fa28cfd9bbe9d039bc31d060a0281be68ab5e/69_3.jpg" data-mid="70766689" border="0" src="https://freight.cargo.site/w/1000/i/35be60225245cfc6974b9838881fa28cfd9bbe9d039bc31d060a0281be68ab5e/69_3.jpg" /> <img width="3456" height="2304" width_o="3456" height_o="2304" data-src="https://freight.cargo.site/t/original/i/d66596b10927ed6e30953d94388c8496f010723ef9fa9e41e5645cc3189af63a/67_1.jpg" data-mid="70766791" border="0" src="https://freight.cargo.site/w/1000/i/d66596b10927ed6e30953d94388c8496f010723ef9fa9e41e5645cc3189af63a/67_1.jpg" /> <img width="3456" height="2304" width_o="3456" height_o="2304" data-src="https://freight.cargo.site/t/original/i/8144b2235a2308a049a669a10e2d40fd52f0e3f35c1a1fcdcb8022537e0dbd34/66.jpg" data-mid="70766773" border="0" src="https://freight.cargo.site/w/1000/i/8144b2235a2308a049a669a10e2d40fd52f0e3f35c1a1fcdcb8022537e0dbd34/66.jpg" /> U︎it